Circularity in the Fashion Eco-system, Breathing Life into Old Clothes

Could We Have a Circular System That Gives Old Clothes a New Life?

These days it is not unusual to hear about fashion brands taking unused garments and turning them into new products, hello Christopher Raeburn. It is a mindset that is encouraging the conscious consumer to take the clothing they no longer covet and breath new life into them once again. If sewing and patching up old garments isn’t your thing, then the good news is that there are circular fashion brands out there trying to close the loop in fashion by creating apparel and footwear that reduces the need to use new resources. Some of these forward thinking companies are now part of Fashion for Good‘s Good Shop theme called REBORN.

Image Credit: Alina Krasieva

The Good Shop, Changing The Take-Make-Waste Mentality

REBORN is a new theme that features inspirational brands that are successfully demonstrating that circular fashion is not only possible but undoubtedly achievable in today’s fashion ecosystem. The carefully curated pieces are innovations that focus on extending the lifecycle of our clothes, to keep them from being burned or ending up in a landfill. REBORN is the fourth theme to be introduced in the Good Shop, that focuses on breathing circularity into the fashion ecosystem.

Part of the Fashion for Good Experience in Amsterdam, the Good Shop brings together key industry players to collaborate on the creation of a fashion value chain that is restorative and regenerative by shifting away from the current take-make-waste linear model. At the exhibition, expect to see brands like FRANKIE Collective, reworked overstock that is transformed into highly desired sportswear, Silfir, unisex workwear that can be repaired for every season to keep them wearable and fashionable for longer, and a capsule collection of C2C Certified apparel from C&A.

Reworked bridal gowns by designer Tess van Zalinge and wedding planner Lotte Grossmanunder the brand “tesswithlotte” Image Credit: Alina Krasieva

Featured alongside the theme is a temporary exhibit of reworked bridal gowns by designer Tess van Zalinge and wedding planner Lotte Grossmanunder the brand “tesswithlotte”. Tess van Zalinge recently opened the exclusive exhibition of her reworked bridal gowns created in a limited collection together with wedding planner Lotte Grossman.

Launched this month, make sure you find a moment to pop by the hub. Located in the city centre of Amsterdam, visitors will be given the opportunity to dive into the topic of circular fashion with leading experts, expand their knowledge, and learn from innovators about the pioneering solutions changing the industry and what they can do to make change happen.

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Founding editor-in-chief & WearableTechStylist of, Muchaneta has worked in the fashion industry for over 14 years. She is currently one of the leading influencers speaking and writing about the merger of fashion with technology and wearable technology and a regular contributor to digital news sites like Wareable.