Desigual’s AI-Powered On-Demand Collection: A Bold Leap into the Future of Fashion

As large-scale global brands grapple with staying relevant amidst rapidly changing consumer preferences, initiatives like Desigual's AI-Powered On-Demand Collection underline a pivotal shift. Could the future of fashion is undeniably phygital, collaborative, and circular?

In recent times, the ever-evolving landscape of fashion has been moulded and shaped by unprecedented technological advancements. Spanish retailer Desigual’s announcement of its first-ever on-demand collection, powered by artificial intelligence (AI), is a testament to this transformation.

SOURCECredit: Desigual