Physics-Based Fitting Simulation To Revolutionise Virtual Fitting Experience

Imagine a shopping experience that allows you to put on all your favourite fashion labels at the same time without having to...
Augmented Reality

How Is Augmented Reality Transforming the Fashion Industry?

Although I would not describe the fashion industry as early adopters of technology, it does seem that technological innovation has still managed...

Takeaways ​​​from Farfetch x Fashhack Innovation in Luxury Fashion Event

Tonight I attended the sold-out Farfetch x Fashhack talk, which is part of a series of collaborative events between Farfetch and #Fashhack. The...

BlinQ, Using AR To Disrupt The Retail Space

BlinQ, a leading FashionTech enabler in the AR and E-commerce space, has announced that they are going to focus on Asia’s booming...

French Startup Heuritech Wants To Help Fashion Brands Make Clothes That...

Before the internet, fashion trend forecasters travelled to remote corners of the world to closely document sartorial choices of resident micro-communities. This...

COTY Introduces Multi-sensory Fragrance Experience Powered By Mixed Reality

Imagine wearing a virtual reality headset which allows you to partake in a fully immersive journey across the world of fine fragrances;...

Syte’s visual search technology Power’s Up Farfetch’s New ‘See it, Snap...

Visual AI startup headquartered in Tel Aviv, Syte has partnered up with technology shopping platform Farfetch. With innovation at its core,...

Microsoft Hosts Digital Difference in Retail at Station F, The Biggest...

Microsoft's Digital Difference in Retail event took place today at the world's largest startup facility, Station F in Paris, France. The technology company invited...
The Future of Digital Shopping

Exploring The Future of Digital Shopping And How It’s Shaping The...

When a panel comes together to discuss the future of digital shopping in the fashion industry, it is fairly reasonable to expect to learn...

Amazon Fashion Launches Prime Wardrobe, its ‘Try Before You Buy’ Service

Today, Amazon Fashion announced the launch of Prime Wardrobe, their ‘try before you buy’ service. The online shopping giant is looking to make shopping...