Facebook and Farfetch Join Forces To Launch Libra, a Cryptocurrency Built...

Set to be launched in the first half of 2020, Facebook has partnered up with 28 companies to create the Libra Association....

ZyseMe & H&M Collaborate To Bring The Future of Personalisation To...

We recently were given some exciting news by Anita Heiberg from ZyseMe. She is someone we consider a friend in the business,...

Copenhagen Fashion Summit 2019: Avery Dennison Proposes Next Generation Sustainable Materials

Although Sustainability is a vast and complex issue, the Copenhagen Fashion Summit's objective is to mobilise the global fashion system to change...
Wannaby AR Try On Kicks

Meet The AR Try-On Technology Disrupting the Shopping Experience

On a mission to break online shopping barriers Wannaby, an AR commerce company, made headlines at the beginning of 2019 with their...

Physics-Based Fitting Simulation To Revolutionise Virtual Fitting Experience

Imagine a shopping experience that allows you to put on all your favourite fashion labels at the same time without having to...
Augmented Reality

How Is Augmented Reality Transforming the Fashion Industry?

Although I would not describe the fashion industry as early adopters of technology, it does seem that technological innovation has still managed...

Takeaways ​​​from Farfetch x Fashhack Innovation in Luxury Fashion Event

Tonight I attended the sold-out Farfetch x Fashhack talk, which is part of a series of collaborative events between Farfetch and #Fashhack. The...

BlinQ, Using AR To Disrupt The Retail Space

BlinQ, a leading FashionTech enabler in the AR and E-commerce space, has announced that they are going to focus on Asia’s booming...

French Startup Heuritech Wants To Help Fashion Brands Make Clothes That...

Before the internet, fashion trend forecasters travelled to remote corners of the world to closely document sartorial choices of resident micro-communities. This...

COTY Introduces Multi-sensory Fragrance Experience Powered By Mixed Reality

Imagine wearing a virtual reality headset which allows you to partake in a fully immersive journey across the world of fine fragrances;...