AR | VR

NEFFA, The New Fashion Factory Introduces A Groundbreaking Automated Manufacturing Method

The fashion industry does not just have a material problem; it has a broader systemic problem that requires a holistic solution. NEFFA's founders, Aniela Hoitink and Nicoline van Enter...

Is it time to democratize the Metaverse? The Metaverse Standards Forum thinks so.

The Metaverse motivates the novel integration and deployment of diverse technologies for collaborative spatial...

There Might Be Way To Reduce the Environmental Impact of the Fashion industry Dramatically.

Two Nordic companies, Climate-positive textile material company Spinnova and cleantech company imogo, have come...

A Technology that Drives Inclusivity and Diversity within Digital Fashion. Could Lalaland be it?

The fashion industry has been busy saying hello to Lalaland, an Amsterdam-based company that...

Fashion Brands, Ready for a One-stop Guide To Accelerate Your Sustainable Transformation with Digital Traceability?

TrusTrace, a market-leading platform for supply chain transparency and product traceability within the fashion...

Ready To Push The Boundaries of Social Commerce?

Snap Inc. reimagined social commerce with the help of Augmented Reality. Founded on 16 September 2011, Snap Inc. announced yesterday at their #SnapPartnerSummit that...

Are You Ready To Raise Your Digital Game With A New Dimension of Interaction?

If you are ready to rule both worlds, the real-world and gaming world, then you will be excited to hear that adidas, EA SPORTS...

Tech-infused Moments During Fashion Week That You Might Have Missed.

As fashion week wraps up for the big 4 (New York, London, Milan and Paris), I am happy to report that there were a...

Is Smart Eyewear Still The Likely Replacement of The Smartphone?

I must admit, that as a writer of all things fashion tech, I have been quietly watching the evolution of smart glasses. So earlier...

FORM Swim AR Goggles To Work With Leader in Wearable Sports and Fitness Technology Polar

Back in July 2019, we asked whether FORM swim goggles with AR display can be better for swimmers than wrist fitness wearables? The answer...

KPMG x Microsoft, Ushering in a New World of Retail Fashion

Every industry is experiencing massive changes thanks to advancements in technology that are leading the way with new applications, services and opportunities. Revolutionising how...

Could FORM Swim Goggles With AR Display Be Better For Swimmers Than Wrist Fitness Wearables?

Swimming is one of the world's biggest sports, with over 30 million active pool swimmers in the U.S. alone. This is why it is...

You Can Now Try on Gucci’s Signature Kicks ‘Virtually’. Welcome To The Future.

Another day, another luxury brand dips its toe into technology. This time around it is Gucci. The fashion house has launched a new augmented...

Meet The AR Try-On Technology Disrupting the Shopping Experience

On a mission to break online shopping barriers Wannaby, an AR commerce company, made headlines at the beginning of 2019 with their AR platform....

Puma Uses LQD CELL Technology To Bring Their Sneakers To Life

Sneaker companies looking to stay ahead of their competitors in the 21st century are turning to technology to help them remain relevant and at...

Physics-Based Fitting Simulation To Revolutionise Virtual Fitting Experience

Imagine a shopping experience that allows you to put on all your favourite fashion labels at the same time without having to try out...

Bose AR Glasses, The Stylish Sunnies With a Switch

What do you get when you cross a pair of sunglasses with a world-class tech company? Meet Frames, Bose’s groundbreaking offering in the arena...

How Is Augmented Reality Transforming the Fashion Industry?

Although I would not describe the fashion industry as early adopters of technology, it does seem that technological innovation has still managed to take...

Does the Teslasuit Represent The Future of Full Body Haptic Technology?

Back in October 2018, the whispers and excitement about the Teslasuit got that little bit louder as curiosity about the wearable device grew. Officially...

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