AR | VR

Lululemon Partners with Samsara Eco to Launch World’s First Enzymatically Recycled Nylon 6,6 Product

In an innovative move that sets a new standard for sustainability in the apparel industry, Lululemon, in collaboration with Australian environmental technology startup Samsara Eco, has unveiled the world's...

IN CONVERSATION WITH GANNI ABOUT THEIR SUSTAINABILITY JOURNEY

At the beginning of 2024 I had the opportunity to sit down with Lauren...

The Tipping Point: Fashion’s Critical Crossroads with Legislation and Sustainability

The fashion industry stands at a critical crossroads, one where the path taken will...

Fashion Revolution’s COP28 Demands: What is Feasible? What are the Challenges? & Is there Potential to Meet Them?

The Fashion Revolution’s demands for COP28, backed by various influential organizations, represent a pivotal...

Munich Fabric Start Recap: Narrated Through the Voices of Attendees.

This season, the MUNICH FABRIC START event, served as a dynamic platform for professionals...

The Reality of Augmented Missteps: Fashion’s Tryst with AR Filters.

Have Fashion Brand Failed with AR Filters? The fusion of technology and fashion, two dynamically evolving industries, has always been a focal point of innovation....

Walmart is Rolling out Zeekit Technology

This month Walmart announced that, following our acquisition last year of Zeekit, creator of a leading dynamic virtual fitting room platform, they are now introducing...

Shein Virtual Fashion Show, Will You Be Attending?

Fast fashion giant Shein is hosting a Spring/Summer 2022 virtual runway show celebrating body inclusivity and diversity.  Using green screen technology to bring the catwalk to...

Sally Hansen turns Nail Polish into AR Experience

A virtual try on tool is nothing new these days. With more and more brands investing in the technology, one place we are seeing...

Ready To Push The Boundaries of Social Commerce?

Snap Inc. reimagined social commerce with the help of Augmented Reality. Founded on 16 September 2011, Snap Inc. announced yesterday at their #SnapPartnerSummit that...

Are You Ready To Raise Your Digital Game With A New Dimension of Interaction?

If you are ready to rule both worlds, the real-world and gaming world, then you will be excited to hear that adidas, EA SPORTS...

Tech-infused Moments During Fashion Week That You Might Have Missed.

As fashion week wraps up for the big 4 (New York, London, Milan and Paris), I am happy to report that there were a...

Is Smart Eyewear Still The Likely Replacement of The Smartphone?

I must admit, that as a writer of all things fashion tech, I have been quietly watching the evolution of smart glasses. So earlier...

FORM Swim AR Goggles To Work With Leader in Wearable Sports and Fitness Technology Polar

Back in July 2019, we asked whether FORM swim goggles with AR display can be better for swimmers than wrist fitness wearables? The answer...

KPMG x Microsoft, Ushering in a New World of Retail Fashion

Every industry is experiencing massive changes thanks to advancements in technology that are leading the way with new applications, services and opportunities. Revolutionising how...

Could FORM Swim Goggles With AR Display Be Better For Swimmers Than Wrist Fitness Wearables?

Swimming is one of the world's biggest sports, with over 30 million active pool swimmers in the U.S. alone. This is why it is...

You Can Now Try on Gucci’s Signature Kicks ‘Virtually’. Welcome To The Future.

Another day, another luxury brand dips its toe into technology. This time around it is Gucci. The fashion house has launched a new augmented...

Meet The AR Try-On Technology Disrupting the Shopping Experience

On a mission to break online shopping barriers Wannaby, an AR commerce company, made headlines at the beginning of 2019 with their AR platform....

Puma Uses LQD CELL Technology To Bring Their Sneakers To Life

Sneaker companies looking to stay ahead of their competitors in the 21st century are turning to technology to help them remain relevant and at...

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