Meet The AR Try-On Technology Disrupting the Shopping Experience

Wannaby AR Try On Kicks
On a mission to break online shopping barriers Wannaby, an AR commerce company, made headlines at the beginning of 2019 with their AR platform. Bragging state of the art computer vision and rendering, Wannaby's technology allowed consumers to Try-On shoes, jewellery and...

Puma Uses LQD CELL Technology To Bring Their Sneakers To Life

Sneaker companies looking to stay ahead of their competitors in the 21st century are turning to technology to help them remain relevant and at the top of their game. One of those companies is Puma who launched the LQD CELL Origin...

Physics-Based Fitting Simulation To Revolutionise Virtual Fitting Experience

Imagine a shopping experience that allows you to put on all your favourite fashion labels at the same time without having to try out every item physically. Sounds impossible, right? Well, Korean IT firm, FXGear, announced this week that they have developed...

Bose AR Glasses, The Stylish Sunnies With a Switch

Bose AR Glasses
What do you get when you cross a pair of sunglasses with a world-class tech company? Meet Frames, Bose’s groundbreaking offering in the arena of hearables aka smart audio. The combination may, at first, sound contrived, and had Bose executed these wearables...

How Is Augmented Reality Transforming the Fashion Industry?

Augmented Reality
Although I would not describe the fashion industry as early adopters of technology, it does seem that technological innovation has still managed to take hold of the $2.4 trillion industry. Promising to revolutionise the entire business of fashion, there is one...

Does the Teslasuit Represent The Future of Full Body Haptic Technology?

TeslaSuit
Back in October 2018, the whispers and excitement about the Teslasuit got that little bit louder as curiosity about the wearable device grew. Officially unveiled at the Consumer Electronics Show (CES) in Las Vegas in January 2019 gave many tech enthusiasts first-hand...

nreal Light, MR Glasses For The Next Generation Augmented User Experience

The evolution of Mixed Reality (MR) glasses not only allows audiences to have greater freedom of watching and interaction and this is where nreal's latest offering nreal Light comes in. The MR smart glasses, that sport an industry-leading vivid display combined with...

Coty Unveils AR-enabled Smart Mirror That Revolutionises Hair Colour Experience

2018 seemed to be the year that Coty announced a lot of innovational products and collaborations, and it looks like 2019 is going to be no different. They have started the year by unveiling, today, an AR-enabled smart mirror powered by the award-winning Care,...

Varjo’s Human-eye Resolution Headset Where VR & MR Become A Natural Extension Of The Real World

Revolutionising reality with technology, Finnish company Varjo is looking to bring to market the world’s first human-eye resolution VR / XR (virtual reality and mixed reality) product. Following their recent announcement of a $31m Series B investment, led by Atomico™, Varjo's VR / XR...

Retailers Investing in AR / VR Should Know 4 in 5 Shoppers Wouldn’t Be Interested In Using It!

Klarna, a Swedish company that works with 90,000 merchants to offer payment solutions, has released new research that shows while a majority of fashion retailers want to invest in high tech features such as AR / VR, 4 in 5 shoppers say that they...