You Can Now Try on Gucci’s Signature Kicks ‘Virtually’. Welcome To The Future.
Another day, another luxury brand dips its toe into technology. This time around it is Gucci. The fashion house has launched a new augmented reality app designed to let you experience Gucci's Ace sneakers virtually.
Meet The AR Try-On Technology Disrupting the Shopping Experience
On a mission to break online shopping barriers Wannaby, an AR commerce company, made headlines at the beginning of 2019 with their AR platform. Bragging state of the art computer vision and rendering, Wannaby's technology allowed consumers to Try-On shoes, jewellery and...
Puma Uses LQD CELL Technology To Bring Their Sneakers To Life
Sneaker companies looking to stay ahead of their competitors in the 21st century are turning to technology to help them remain relevant and at the top of their game. One of those companies is Puma who launched the LQD CELL Origin...
Physics-Based Fitting Simulation To Revolutionise Virtual Fitting Experience
Imagine a shopping experience that allows you to put on all your favourite fashion labels at the same time without having to try out every item physically. Sounds impossible, right? Well, Korean IT firm, FXGear, announced this week that they have developed...
Bose AR Glasses, The Stylish Sunnies With a Switch
What do you get when you cross a pair of sunglasses with a world-class tech company? Meet Frames, Bose’s groundbreaking offering in the arena of hearables aka smart audio. The combination may, at first, sound contrived, and had Bose executed these wearables...
How Is Augmented Reality Transforming the Fashion Industry?
Although I would not describe the fashion industry as early adopters of technology, it does seem that technological innovation has still managed to take hold of the $2.4 trillion industry. Promising to revolutionise the entire business of fashion, there is one...
Does the Teslasuit Represent The Future of Full Body Haptic Technology?
Back in October 2018, the whispers and excitement about the Teslasuit got that little bit louder as curiosity about the wearable device grew. Officially unveiled at the Consumer Electronics Show (CES) in Las Vegas in January 2019 gave many tech enthusiasts first-hand...
nreal Light, MR Glasses For The Next Generation Augmented User Experience
The evolution of Mixed Reality (MR) glasses not only allows audiences to have greater freedom of watching and interaction and this is where nreal's latest offering nreal Light comes in. The MR smart glasses, that sport an industry-leading vivid display combined with...
Varjo’s Human-eye Resolution Headset Where VR & MR Become A Natural Extension Of The Real World
Revolutionising reality with technology, Finnish company Varjo is looking to bring to market the world’s first human-eye resolution VR / XR (virtual reality and mixed reality) product. Following their recent announcement of a $31m Series B investment, led by Atomico™, Varjo's VR / XR...