A virtual try on tool is nothing new these days. With more and more brands investing in the technology, one place we are seeing strong adoption is the beauty industry.
More recently, Sally Hansen has unveiled an advanced virtual try-on tool which allows consumers to easily experience hundreds of Sally Hansen nail colour options in an augmented reality environment. Using AgileHand® Technology, Sally Hansen hopes to create a virtual experience that allows consumers to see their selected nail colour on a live moving image of their own hand.
Making testing nail polish accessible and hygienic, Sally Hansen has created a completely new shopping experience. Taking into account that Nail polish is considered to be a highly impulsive purchase, the AR tool allows for the customers to experiment with any number of shades and finishes.
“Now, Sally Hansen fans can feel free to play even more with our new virtual try-on tool. The technology that Perfect Corp. has created is truly unmatched in the market—offering an augmented reality experience where consumers see how a precisely color-matched polish performs on their exact skin tone and nail shape and in changing lighting. We are proud to work alongside Perfect Corp. as the first brand to put this technology into—and onto—the hands of consumers,” said JeanDenis Mariani, Chief Digital Officer at Coty, home to the Sally Hansen brand.
Partnering up with Coty AgileHand® Technology is powering Sally Hansen’s AI + AR virtual try-on experience. “Offering Coty’s precise interactive digital nail try-on experiences for Sally Hansen are a perfect example of leading brands leaning into the digital transformation and introducing impactful consumer shopping through beauty tech,” said Alice Chang, Perfect Corp. Founder and CEO.
“Our partnership with Perfect Corp. is accelerating Coty’s digital journey and unlocking the best digital user experience for beauty lovers everywhere.” added Mariani.
Coty entered into a strategic, multi-channel agreement with Perfect Corp. at the end of last year promising to embed a suite of best-in-class augmented reality and artificial intelligence experiences into the digital marketing toolkits of its beauty brands. The Sally Hansen virtual try-on tool is the first technology solution applied since the partnership formed, with an expectation for additional activations to come, including virtual try-on, online skin diagnostics and data-driven personalization, across Coty’s broad portfolio of cosmetics, skin and fragrance brands.
The Sally Hansen virtual try on tool is free and available on any mobile device via SallyHansen.com.
The tool will first roll out in the U.S. with other markets to follow.