On July 17, 2023, Zalando, a leading online platform for fashion and lifestyle in Europe, made a significant stride towards solving one of the fashion industry’s long-standing issues – sizing. The company announced the introduction of a novel tool that predicts a customer’s body measurements using just two photos. The tool then provides size recommendations for each customer, aiming to reduce return rates, enhance customer satisfaction, and eventually reduce textile waste.
Zalando Launches Size Recommendations, A Promising Step Forward?
Zalando isn't the first fashion brand to try and address the sizing so what makes their attempt different?