Zalando Launches Size Recommendations, A Promising Step Forward?

Zalando isn't the first fashion brand to try and address the sizing so what makes their attempt different?

On July 17, 2023, Zalando, a leading online platform for fashion and lifestyle in Europe, made a significant stride towards solving one of the fashion industry’s long-standing issues – sizing. The company announced the introduction of a novel tool that predicts a customer’s body measurements using just two photos. The tool then provides size recommendations for each customer, aiming to reduce return rates, enhance customer satisfaction, and eventually reduce textile waste.