Flora Davidson: “Those who resist change and wait for the ‘return to normal’ may risk not being around long enough to see it.”

When it comes to 2021 predictions for the fashion industry Flora Davidson says: "There is no doubt 2020 was an unusual year - the myriad of Covid-related challenges has made it an exhausting and unpredictable time for many in the fashion industry. What...

Bottega Veneta Gone 404: The Challenge of Maintaining Exclusivity And Still Being Relatable

Who's missing from social media in 2021? Expensive and exclusive Italian label Bottega Veneta, that's who. Bottega Veneta, a heritage brand based in Milan, Italy, has gone "404" on us with absolutely no warning. The luxury fashion house has decided to blackout...

2020, A Year Like No Other, Has Made Fashion Fluent in Accountability & Responsibility

It is hard to believe that 2020 has a silver lining, but it does. Yes, we have been vulnerable and unsure, but that is not necessarily a bad thing. The fact that COVID-19 has forced the fashion industry to rethink how it...

5 Facts You Need To Know About Lenzing’s New Blockchain-Enabled Supply Chain Traceability Platform

Made of TENCELTM or LENZINGTM ECOVEROTM branded fibres, Lenzing is committed to using 100% sustainable and traceable fibres over the next five years. For the decision-makers at Lenzing, transparency is the core part of their business. "Sustainability and traceability are two...

The Downside Of Sustainable Milestones Made By Plant-and-Plastic Hybrids

As the second-largest polluter in the world, after the oil industry, the fashion industry has turned to material innovation as its potential superhero. With pressure to address problems like plastic waste, another route has been introduced. It is one that has led to the...

Avery Dennison: “Transparency is No Longer a ‘nice to have’, it’s Paramount to Business Success.”

Avery Dennison, the global leader in materials science and manufacturing, has released a trend report on “The New Transparency”. The outcomes underline the importance of transparency as a powerful tool capable of giving businesses unprecedented control over their supply chains and their...

How Smart Clothing Poses an Answer to Social Challenges

Smart clothing can measure biometric data almost instinctively and barely noticeable, while the wearer feels comfortable and secure. And, it is worn so close to the body, that it delivers data of exceptional accuracy. We as TNO at Holst Centre use our...

Opening The Unknown Door to the Future of Fashion

Innovation in retail — particularly in fashion retail — is quite a challenge, isn't it? Steps taken towards digitalization of brick-and-mortar have been hesitant and have not become mainstream, as mentioned in previous articles. Here, I finally want to explore what exactly...

Memory Wool Fabric With Super Abilities To Change Shape On Command

Can you imagine a smart material that can be pre-programmed? It will have reversible shape memory which means that it will be able to hold a particular shape and when modified, it will change. Sounds a bit science fiction, but the Harvard...

10 Reasons To Start Your Own Clothing Line During The Pandemic

Are you aspiring to start a clothing line in 2020? In these perilous times, there is no denying that the future of fashion has become uncertain. So much so that for those thinking of starting their clothing line in what is arguably...