Anna Salewski, Founder of SCROBLE asks: “Even if brands were able to access the existing data, would this really help fashion?”
We all know that the fashion industry involves highly sensitive consumer behaviour with a lot of implications, as demonstrated in my previous articles. There are so many consumer journeys shared through different channels, and a lot of aspects influence the decision-making process,...
What Long-Term Impact Will the Pandemic Have On Consumer Spending Behaviour?
Did you know that shoppers expect an omnichannel experience? A New Klarna survey has found that 91% of shoppers expect brands to offer online and in-store shopping experiences, and 87% expect brands to have a mobile app.
How Technology can Adapt to Shifting Consumer Needs with Centralised Data
The way consumers behave has shifted almost beyond recognition in the last few years. Since the pandemic, there have been further indications that the change could be permanent. We have seen fashion businesses that were already operating on a technology-first basis adapting...
Three Emerging Technologies Laying The Foundation For A More Sustainable Future
It is no secret that how fashion does business is profoundly impacting climate change in the world's environment. The good news is that the industry is finally waking up to emerging technology solutions designed to lay the foundation for a more sustainable...
Did LFW Exhibitors Miss a 3D Trick? Fashion Technologist Amal Jooma Seems To Thinks So.
"Traditionally, London Fashion Week has been an all-encompassing immersive experience; however, the long line of videos this year, all with disclaimers that they were shot in adherence to Covid-19 regulations, is unlikely to deliver an exciting experience. While beneficial to see collections...
If You Could Change Your Body As Easily As You Would Your Clothes, Would You?
Can you imagine rewriting what has always been? That we are born, we grow up, we age, and then we die. Well, thanks to technological disruption, like implants and robotics, innovators are not only exploring what it means to be human, they...
Mapping Fashion Tech: A Global Outlook
Even though the pandemic-induced shocks are still reverberating through the industry, technology has become the constant, continually opening new doors to industry innovations. It has helped fashion businesses stay in business as all industries continue to battle through the unpredictable pandemic. Forced...
What Lessons Could The Industry Learn From Topshop’s Downfall?
As the world of fashion changes right before our eyes, many die-hard fans are still shocked that high street royalty brand Topshop has fallen into administration. Although they officially confirmed the news in November 2020, rumours had already been spreading that Topshop...
Flora Davidson: “Those who resist change and wait for the ‘return to normal’ may risk not being around long enough to see it.”
When it comes to 2021 predictions for the fashion industry Flora Davidson says: "There is no doubt 2020 was an unusual year - the myriad of Covid-related challenges has made it an exhausting and unpredictable time for many in the fashion industry. What...
Bottega Veneta Gone 404: The Challenge of Maintaining Exclusivity And Still Being Relatable
Who's missing from social media in 2021? Expensive and exclusive Italian label Bottega Veneta, that's who. Bottega Veneta, a heritage brand based in Milan, Italy, has gone "404" on us with absolutely no warning. The luxury fashion house has decided to blackout...