Yes, It Is Time To Educate The Fashion Industry, And Here Is How.

For a long time, continuing education was not a requirement in the fashion industry until now. It is a change that is driven by innovation, moving faster than ever before. Standing still is no longer an option, nor is relying on knowledge...

What Happens When A Startup & An Accelerator Have A Frank Conversation? Honesty Prevails.

Devised to offer mentorship, networking opportunities, professional development, and sometimes studio space, fashion tech incubators and accelerators have managed to build a reputation for bringing tremendous growth potential to various tech startups focusing on retail and fashion. Working with disruptive entrepreneurs with...

What’s Next For Fashion Tech? Here Are 8 Reasons Why You Should Continue To Back The Good Fight

Today I was part of the DeFINE: Fashion-Technology Showcase final panel made up of Simon Hjelte, Rebecca Morter, Arabella Turek and Dr Ana Roncha. For those of you who are not familiar with the DeFINE Network, it is an EU initiative that...

Ready To Push The Boundaries of Social Commerce?

Snap Inc. reimagined social commerce with the help of Augmented Reality. Founded on 16 September 2011, Snap Inc. announced yesterday at their #SnapPartnerSummit that their new AR technologies can help consumers Discover, Try-On and Buy a Galleria Bag from Prada Group or...

Last Call: Understanding The DeFINE Fashion Tech Project and What It Stood For

The DeFINE project started in 2018. Co-funded by the European Commission's COSME programme, the network of incubators and accelerators, startups and SMEs, and financiers aimed to support the fusion of cutting-edge technologies and innovation. Concentrating on European fashion and design industries, DeFINE's...

Pow-Wow Fashion Tech Week, Creating a Democratic Ecosystem to Boost the Fashion Industry

Described as "The Fortnite of the events", it looks like Pow-Wow Fashion Tech Week will not be another webinar. With their eye on new trends and ideas, the Pow-Wow Fashion Tech Week will not only be embracing all things ethical, circular and...

3 Startups Solving Social Media’s Data Dump Problem, Material Sourcing Challenges & Footwear’s Wastage Dilemma

As of 2021, it seems that there is more than just a few fashion tech innovation labs in the business of developing innovative technology solutions. One of these organisations is the Foundry, based in Paris, France. Grabbing the attention of...

Anna Salewski, Founder of SCROBLE asks: “Even if brands were able to access the existing data, would this really help fashion?”

We all know that the fashion industry involves highly sensitive consumer behaviour with a lot of implications, as demonstrated in my previous articles. There are so many consumer journeys shared through different channels, and a lot of aspects influence the decision-making process,...

Pangaia’s “Quirky Invention” Utilizes Pollution to Create an End Product

Naomi Campbell posing in Pangaia's discretely stylish recycled- and organic cotton sweatshirts and sweatpants has caught the attention of the fashion world. The Pangaia x Air-Ink capsule collection has been created by transforming carbon emissions into Air-Ink®.

Ready to Challenge, Connect, and Scale the Fusion of Cutting-edge Fashion Technologies?

This month, I am working alongside DeFINE to bring an interactive event designed to speed up and scale fashion-tech startups in Europe. For those who are not familiar with DeFINE, it is a three year (2018-2021) collaborative project co-funded by the...