Anna Salewski, Founder of SCROBLE asks: “Even if brands were able to access the existing data, would this really help fashion?”

We all know that the fashion industry involves highly sensitive consumer behaviour with a lot of implications, as demonstrated in my previous articles. There are so many consumer journeys shared through different channels, and a lot of aspects influence the decision-making process,...

Pangaia’s “Quirky Invention” Utilizes Pollution to Create an End Product

Naomi Campbell posing in Pangaia's discretely stylish recycled- and organic cotton sweatshirts and sweatpants has caught the attention of the fashion world. The Pangaia x Air-Ink capsule collection has been created by transforming carbon emissions into Air-Ink®.

Ready to Challenge, Connect, and Scale the Fusion of Cutting-edge Fashion Technologies?

This month, I am working alongside DeFINE to bring an interactive event designed to speed up and scale fashion-tech startups in Europe. For those who are not familiar with DeFINE, it is a three year (2018-2021) collaborative project co-funded by the...

How Technology can Adapt to Shifting Consumer Needs with Centralised Data

The way consumers behave has shifted almost beyond recognition in the last few years. Since the pandemic, there have been further indications that the change could be permanent. We have seen fashion businesses that were already operating on a technology-first basis adapting...

Did LFW Exhibitors Miss a 3D Trick? Fashion Technologist Amal Jooma Seems To Thinks So.

"Traditionally, London Fashion Week has been an all-encompassing immersive experience; however, the long line of videos this year, all with disclaimers that they were shot in adherence to Covid-19 regulations, is unlikely to deliver an exciting experience. While beneficial to see collections...

If You Could Change Your Body As Easily As You Would Your Clothes, Would You?

Can you imagine rewriting what has always been? That we are born, we grow up, we age, and then we die. Well, thanks to technological disruption, like implants and robotics, innovators are not only exploring what it means to be human, they...

NOVA’s Pearl Audio Earrings, Revolutionising the Audio Industry with Hidden Technology

Do any of you remember Ear-O-Smart? Their campaign hit the headlines back in 2016 and was covered by the likes of Forbes.com, CBC News, Wareable and the BBC. Ear-O-Smart got the kind of attention that ensured that their crowdfunding campaign got off to...

Mapping Fashion Tech: A Global Outlook

Even though the pandemic-induced shocks are still reverberating through the industry, technology has become the constant, continually opening new doors to industry innovations. It has helped fashion businesses stay in business as all industries continue to battle through the unpredictable pandemic. Forced...

What Lessons Could The Industry Learn From Topshop’s Downfall?

As the world of fashion changes right before our eyes, many die-hard fans are still shocked that high street royalty brand Topshop has fallen into administration. Although they officially confirmed the news in November 2020, rumours had already been spreading that Topshop...

Fashion Tech Isn’t Dead, It’s Busy Changing An Industry

COVID-19 might have hit the fashion ecosystem, but the good news is that technology has continued to put some sense into fashion. The innovators behind the cutting edge ideas have been busy amplifying the fashion sector beyond its limits. You can even...