Has Stella McCartney Found A Healthier Approach to How Fashion Does Business?

Stella McCartney has come up with a sustainable fashion solution capable of creating a complete circular loop that means that garments won't end up in landfills.

Stella McCartney, the advocate for sustainable fashion, has done it again. This time the British designer, who is known for championing a healthier approach to how fashion does business, has piloted adidas by Stella McCartney recyclable hoodie and biodegradable dress.

IMAGE CREDIT: adidas by Stella McCartney

Kick Starting The Natural Ecosystem

Textile waste is a significant problem that contributes to 92 million tonnes that go into landfill each year. Looking to tackle this problem, McCartney has come up with two prototype products that could present a solution to the global concern. Her objective is to create a loop in which products can biodegrade and return to the natural ecosystem.

Working in collaboration with textile innovation company Evrnu, McCartney has come up with the ‘Infinite Hoodie’. It is the first fully recyclable hoodie. The hoodie has been created using 60 per cent NuCycl fibre, a material made using the threads from old garments, and 40 per cent organic cotton that has been diverted from landfills. So far, only 50 have been produced.

IMAGE CREDIT: adidas by Stella McCartney

Alongside the hoodie, McCartney also debuted the ‘Bio fabric Tennis Dress.’ The prototype was created in partnership with Bolt Threads, a company that the designer has worked with before. They are in the business of bioengineered sustainable materials and fibres. Taking the end of product life into consideration, the fully biodegrade dress is an exact copy from Stella’s autumn/ winter 2019 collection for Adidas. Made with cellulose blended yarn, Microsilk, and renewable ingredients, the dress also has protein-based material water, sugar, and yeast.

We don’t have all the answers, and we know we can’t do it alone. By collaborating with partners who share our same vision, we can combine adidas’ sports industry expertise with specialist knowledge to bring about a waste-free world.”

On her latest offering, Stella McCartney said in a statement: “Fashion is one of the most harmful industries to the environment. We can’t wait any longer to search for answers and alternatives. By creating a truly open approach to solving the problem of textile waste, we can help empower the industry at large to bring more sustainable practices into reality. With adidas by Stella McCartney, we’re creating high-performance products that also safeguard the future of the planet.”

ALSO READ: Stan Smith’s Get A Vegan Makeover Thanks To Stella McCartney

She continues: “The next challenge is to end the concept of the waste entirely. Focusing on three core areas, we will explore ways to create products that can either be fully recyclable or biodegradable. We don’t have all the answers, and we know we can’t do it alone. By collaborating with partners who share our same vision, as we’ve done with Evrnu and Bolt Threads, we can combine adidas’ sports industry expertise with specialist knowledge to bring about a waste-free world.”

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Muchaneta Kapfunde

Founding editor-in-chief at FashNerd.com
Founding editor-in-chief & WearableTechStylist of FashNerd.com, Muchaneta has worked in the fashion industry for over 14 years. She is currently one of the leading influencers speaking and writing about the merger of fashion with technology and wearable technology and a regular contributor to digital news sites like Wareable.
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