Are You Ready To Raise Your Digital Game With A New Dimension of Interaction?

If you are ready to rule both worlds, the real-world and gaming world, then you will be excited to hear that adidas, EA SPORTS FIFA Mobile and Jacquard by Google have come together to make it possible. The ground-breaking partnership has successfully...

Lisa Lang on Knitted Wearables and Reprogramming the Machines

OFundamentO had me at "Did you know that knitting machines were the first computers?". The Portugal based company, also known as FNDMT - Portuguese for TheFUNDAMENT, has found a way of turning pixels into loops. A collaboration between...

Popping up for 3 Days Only, Concept Store Where You Can Try On Digital Fashion

The woman behind a future-forward pop-up shop with a difference is Karinna Nobbs. I have known Nobbs for a while now. We first met on my visit to Holition offices in central London. It was during this meeting that she told me...

Unmade x New Balance, A Collaboration That Is Reimagining the Fashion Experience

Last month we wrote about how fashion software technology company Unmade partnered up with Avery Dennison, a global leader in innovative materials science, branding and manufacturing, today we are talking about their partnership with New Balance. The fashion tech experts latest collaboration...

PrimaLoft x Parley: From Plastic Waste to High-Performance Insulation

Last year we wrote about the monment that PrimaLoft came up with the first synthetic insulation made from 100% recycled biodegradable fibres. The textile breakthrough introduced PrimaLoft Bio, a sustainable solution created to lessen the clothing industry's negative impact on the earth....

Tech-infused Moments During Fashion Week That You Might Have Missed.

Fashion Week
As fashion week wraps up for the big 4 (New York, London, Milan and Paris), I am happy to report that there were a few tech-infused moments that did not disappoint. PFW: Drones Dress Models

Saint Laurent x Jacquard by Google, Creating the Future of Everyday, Luxury Accessories

Google is no stranger to merging fashion with technology. In 2015 the tech giant introduced Project Jacquard. It was an innovation that centred around a smart fabric initiative that showcased gesture and tap-connected wearables without screens. Fast forward to 2019, and there...

When Avery Dennison’s Manufacturing Technology Met Unmade’s Supply Chain Platform

As technology continues to reshape industries, Avery Dennison, a global leader in providing end-to-end solutions in the apparel and footwear industry, is working with Unmade's platform. Offering a demand-driven solution Unmade's software enables fashion and sportswear brands to be adaptive, faster and...

Dyeing To Belong, Two Projects That Are Challenging Traditional Methods

Alongside Sanne Visser’s knot in the Sustainable Innovations section of Munich Fabric Start's Keyhouse sit two important projects challenging traditional textile dyeing methods and how we utilise natural materials to create vibrancy in fashion.

Has Stella McCartney Found A Healthier Approach to How Fashion Does Business?

Stella McCartney, the advocate for sustainable fashion, has done it again. This time the British designer, who is known for championing a healthier approach to how fashion does business, has piloted adidas by Stella McCartney recyclable hoodie and biodegradable dress.