Smart Jewellery Startup Ringly Dims Their Light in Stealth Mode

Smart jewellery that keeps you active and mindful bids farewell to the wearable tech world.

There is no denying that the fashion tech industry moves at such a fast pace. If you blink you will most likely miss the latest innovation. Still, in its storytelling phase, we have seen brands like Plumora and Vinaya come, wow us and then disappear, but I honestly did not think that RINGLY would jump ship so soon.

In January 2015 the Fashion Tech darling Ringly raised $5.1 million in Series A funding led by Andreessen Horowitz

Smart Jewellery Startup Was Solving Big Problems

A wearable tech darling of the fashion tech space, RINGLY was created with women in mind. Founded by CEO Christina Mercando d’Avignon believed the world would be a better place if technology blended seamlessly into our lives instead of being a distraction.  Founded on 1st August 2013 by Christina, who was neither a jewellery designer nor a hardware developer, RINGLY designed and developed wearable technology solutions that were compact in size. Powerful in functionality, the smart jewellery brand introduced us to smart rings and bracelets that pushed boundaries and solved big problems.

Also Read: At Last, Discrete Smart Jewellery For College Students, Designed To Keep Them Safe

While this wearable tech jewellery was designed to empower women to lead a healthy and more balanced lifestyle, it came as shock, when in January 2018, Christina Mercando d’Avignon decided that after four years, they were not going to build or order new smart jewellery at this time. With their existing products continuing to work Christina shared, “This decision was not an easy one to make, but one we spent a lot of time thinking through”. 

“We’re still believers in wearable tech and its ability to make us healthier and happier” —Christina d’Avignon

With tomorrow’s fashion leaders more readily embracing today’s new technology, there are a lot more reasons now, than five years ago, to invest in the latest innovation, so why did RINGLY give up? Well, it’s a well-known fact that fashionable wearable technology is considered to be too expensive for the market and with very little proven customer demand, it is not an easy market to make money in. Although they had a team, investors, and partners on board, they still did not have staying power. “We’re still believers in wearable tech and its ability to make us healthier and happier” explained Christina.

Fashion Tech
The stones came in black onyx, pink sapphire, rainbow moonstone, emerald, and a “Limited” collection ring

In our humble opinion, Ringly was definitely among the most fashionable and therefore among the best wearable devices available lately. As the wearables space continues to grow and evolve, RINGLY bid farewell with a promise to provide support through January 2018 and offer warranty product exchanges through February 2018.

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Founding editor-in-chief & WearableTechStylist of, Muchaneta has worked in the fashion industry for over 14 years. She is currently one of the leading influencers speaking and writing about the merger of fashion with technology and wearable technology and a regular contributor to digital news sites like Wareable.