Paul Dillinger, vice president of innovation for the Levi’s brand, told WWD, “This isn’t a launch, it’s a platforming opportunity”, he continues, ” it will become a home to new forms and applications we haven’t thought of yet. The potential is that the input is the gesture – crossing your legs, swiping, saving, lifting.”

It seems to me that the Jacquard-woven clothes have literally taken us Back to the Future Marty McFly style. Besides the health benefits that come with jeans that monitor our weight, we still cannot envision adorning such innovative denim that seems to have a ‘mind’ of its own. Imagine, our very own pair of skinnies (excuse the pun) that interacts with nearby devices, allowing the wearer to for example, control a nearby smartphone with a simple on their jeans.
When it comes to the Jacquard thread working on all existing sewing machinery was a challenge. According to Ivan Poupyrev, Project Jacquard founder and technical program lead at Google’s ATAP, one of their main objectives was to create a yarn that would be highly conductive and scalable so it could be used on industrial weaving machines everywhere in the world.

Now the duo are working with a Japanese firm to create conductive fibres, in the hope of introducing their new wearable technology to the market by the end of 2016. This is great news for designers who like to think outside the box. Soon they can take advantage of a technology designed to be applied to their creativity.
Wearable tech gesture interaction once sounded so far in the future but it seems when it comes to fashion, Levis and Google have brought it into the now and soon into our wardrobe. So preach on dynamic duo, you have our attention.
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