CLO Virtual Fashion, the 3D garment simulation technology, announced a strategic investment in PixelPool, a company known for developing 3D software solutions for the apparel retail industry. It is a move that will allow both companies to provide mutual clients with a seamless end-to-end digital fashion experience, starting from the creation of virtual 3D samples to the interactive use of those samples in PixelPool’s SaaS solution, Dtail.
Dtail already enables fashion brands to plan, visualise, and sell their collections by linking product data to 3D virtual samples and sync those assets to a realistic, customisable virtual environment, elevating visual merchandising and B2B sales processes.
“PixelPool provides one of the best 3D fashion experiences through its various products such as virtual showrooms,” said Simon Kim, Chief Executive Officer of CLO Virtual Fashion, Inc. “We are very excited to partner with them to help existing and new clients digitise their processes from end to end. Providing users with a seamless digitised experience is one of CLO’s objectives as a company, and the partnership opens up a world of possibilities in continuing to make that objective a reality.”
“Providing users with a seamless digitised experience is one of CLO’s objectives as a company, and the partnership opens up a world of possibilities in continuing to make that objective a reality.”Simon Kim, Chief Executive Officer of CLO Virtual Fashion, Inc
“For PixelPool, the investment is a strategic win,” said Maarten van Dooren, Founder and CEO of PixelPool. “The fact that CLO has selected PixelPool as the creator of the most future-proof virtual showroom validates the tremendous work we have done to create a platform indicative of the future of fashion.”
With CLO investment planned to go towards the continued development of Dtail, the platform’s future promises richer 3D content and the inclusion of artificial intelligence and streaming.
Founding editor-in-chief of FashNerd.com, Muchaneta is currently one of the leading influencers writing about the merger of fashion with technology and wearable technology. She has also given talks at Premiere Vision, Munich Fabric Start and Pure London, to name a few. Besides working as a fashion innovation consultant for various fashion companies like LVMH Atelier, Muchaneta has also contributed to Vogue Business, is a senior contributor at The Interline and an associate lecturer at London College of Fashion, UAL.