10 Key Things Everyone Should Know About EON’s CircularID Protocol

With plans to launch the CircularID Protocol later this year, EON recently invited me to participate in the final Public Comment period for the CircularID™ Protocol and here is what I found out.

There is no denying that EON’s CircularID™ Protocol has come a long way. If you are not familiar with Eon’s CircularID™ Protocol, then here is the lowdown. In 2018, EON led the development of the CircularID™ Protocol in collaboration with industry experts from across the retail value chain. Powered by Microsoft AzureEon’s Connected Products Platform makes it possible for brands and retailers to introduce more profound and dynamic relationships with their customers, new revenue streams and business models, and a sustainable relationship with our planet. 

Since January 2020, the CircularID™ Protocol has been piloted by eight brands that have experienced connected products up close and personal. Unlocking unprecedented customer insight and getting a competitive advantage, these brands have monetised and scaled new circular business models such as rental, resale, digital wardrobing, peer-to-peer exchange, styling services, reuse, and recycling.

“While the fashion and retail industry aspire to a shared vision of a circular and digitally forward future, fundamental challenges to the business models and decades-old digital infrastructure makes the systemic shift into scaled customer-centric and circular business seemingly impossible”, shared Eon Founder and CEO Natasha Franck. 

With the end nearly nigh, EON is open to suggestions on any revisions that will make their innovation the best possible data protocol for connected products across the fashion and apparel industry. With plans to launch the CircularID Protocol later this year, EON recently invited me to participate in the final Public Comment period for the CircularID™ Protocol. Here are ten key things everyone should know about EON’s CircularID Protocol: 

(1) Supporting the identification of products and identifying materials, the CircularIDTM Protocol is designed to provide essential data to circulators and regenerators. 

(2) CircularIDTM Protocol is designed to reduce consumption and reliance on natural resources by making it more efficient to scale the reuse and recovery of products and materials already in circulation.

(3) The CircularIDTM Protocol has been developed in alignment with the ISEAL Code of Good Practice for setting Social and Environmental standards. The ISEAL Code of Good Practice provides a clear framework for developing standards, defining how a standard should be developed, structured and revised.

(4) The CircularIDTM Protocol makes it possible to instantly access information essential for identification and resale (e.g. brand, authenticity, description, sizing, materials), maximising the economic value of products in the secondary market.

(5) The CircularIDTM Protocol makes it possible to identify materials and products quickly and efficiently, down to parts and materials.It is a feature that makes it possible to identify product components to support repair and enable efficient sorting for a diverse range of unique recycling specifications.

(6) The CircularIDTM Protocol has been developed to leverage and aligns with existing data standards already being used by brands and retailers. 

(7) Providing product identity clarity, the CircularIDTM Protocol helps automate rental, sharing, and subscription, business models.

(8) The CircularIDTM Protocol does not make, hold, store or control any product data, nor does it transform data; instead, it is a technology that transforms brand data as needed to align with the CircularIDTM Protocol.

(9) The CircularIDTM Protocol will be publicly available at no cost and published with the fields, values and data formatting essential for the data exchange between circular business processes. 

(10) In October 2021, the CircularIDTM Protocol launches to the industry through a Creative Commons license. 

With exciting times ahead, I am excited to see how the CircularID™ Protocol will be received by mainstream brands and retailers looking to achieve a circular economy vision by redefining growth and separating it from resource consumption.

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