OFundamentO had me at “Did you know that knitting machines were the first computers?”. The Portugal based company, also known as FNDMT – Portuguese for TheFUNDAMENT, has found a way of turning pixels into loops. A collaboration between technologists and designers, Lisa Lang, the Founder of FNDMT, commented: “I want to show how beautiful technology can be”.
Back in 2015, when FashNerd attended Re:publica in Berlin, we had the pleasure of meeting Lisa Lang, founder of ElektroCouture. On sitting down with her, the first thing she shared with me was that “when it comes to fashion, there are a great many things that can be done with technology today”. Adding: “I want to inspire today’s women to embrace the ‘magic’ of technology”.
Fast forward to today, and the entrepreneur, technologist and international keynote speaker has gained recognition as one of Forbes Europe’s Top 50 Women in Tech and top 100 most influential people in wearable tech worldwide. As one of 25 leaders in fashion and technology worldwide, Lang has been listed as one of the 50 most important women for innovation & startups in the EU and she is also a direct adviser for fashion, technology and entrepreneurship for the European Commission. Since 2019 she’s the lead mentor for the new course of digital fashion at Polimoda Florence. Now Lang has launched FNDMT and a Kickstarter campaign that encourages everyone to get involved.
Knitted Wearables Are A Thing Now
According to FNDMT, there are two main topics on our minds: digitisation and sustainability. “The new awareness of sustainability has made us think, and we simply don’t know how things get made anymore”, states their press release. So how can we combine these two? Well, Lang believes that it comes down to the traditional manufacturing industry in Portugal. ” Let’s go back to the machines!”, confidently states the entrepreneur.
Bringing the industry back to traditional craftsmanship, Lang hopes that by adding a new component: digital software updates she hopes to unlock a world of new possibilities. “Textile manufacturing machines have been the source of computing for several hundred years ago, we are simply bringing this knowledge back to the surface – with a modern digital update!”, she explains.
“Textile manufacturing machines have been the source of computing for several hundred years ago, we are simply bringing this knowledge back to the surface – with a modern digital update!“
Lang and her team have come up with a wearable art capsule collection that is fully sustainable, high quality and perfect for everyone. Working with two designers, artists, Anna Niestroj, a digital pattern designer based in Berlin, and Graça Paznited by the spirit of the women of Bauhaus, they managed to hack knitting machines and turn designs into wearable art.
Successfully bringing art and technology together, Anna and Graça have created three exclusive patterns each, which have been turned into beautiful jacquard knits in the shades of neon, pastel, and B&W. Available at KICKSTARTER the campaign that Lang launched allows her project to highlight the vision of the company, building momentum around the project while offering the World the chance of having wearable art in first hand.
The first of many projects, Lang’s newly created Portuguese company, believes in an interdisciplinary approach to solving the issues of modern manufacturing, such as stock waste, digitising the back-end, education manufacturing workers on new technologies. “We are proving that it is possible to create certified and sustainable products that are also beautiful and unique by joining traditional craftsmanship together with high-end technology”, she says. For Lang, the “Knitting Project” is just the beginning. By bringing together traditional craftsmanship with high-end technology, FNDMT wants to make your ideas real, by giving you a product that is made in Europe, certified, sustainable and of high quality.
Want to fund Lisa Lang’s Knitting project campaign on Kickstarter? You can do so here.