7 Reasons Why You Should Visit The KEYHOUSE This September

We are excited to announce that FashNerd.com has partnered up with Munich Fabric Start for the September 2019 edition of the KEYHOUSE to create an inspiring setting that sketches out the future path for the fashion and textile industry.

Bringing fashion tech knowledge and experience to the progressive trade show, FashNerd and Munich Fabric Start have partnered up again for another season. Working together to usher in global game-changers to the KEYHOUSE, the space opens on Tuesday 3rd September 2019 until Thursday 5th September 2019.

Launched 30th August 2016, the KEYHOUSE celebrates innovation and creativity by presenting pioneering development from brands who show unrivalled potential. Giving fashion traditionalists a taste of the future, the KEYHOUSE has been triumphantly introducing trendsetting smart technology that is driven with the need to future proof fashion businesses. Also dedicated to sustainability, the KEYHOUSE showcases sustainable developments, expert workshops and trend seminars.

“the KEYHOUSE has been triumphantly introducing trendsetting smart technology that is driven with the need to future proof fashion businesses”

The 3-day event is the perfect place to come and sample a little bit of the future. Connecting innovators and industries, there will be plenty to experience first hand. Some of the things that you can look forward to this season include:


Introducin a New World of Retail Fashion KPMG x Microsoft will be bringing business, technology and fashion to the KEYHOUSE. Looking to disrupt the future of fashion, Cindy Frank, Senior Manager at KPMG Deutschland, alongside her colleagues Jenny Kirsch, Fenja Indorf, Julia P. and Pia Lütjen, will be showcasing the Hololens, a disruptive technology designed to transform fashion businesses.

Creating the opportunity to collaborate and explore, KPMG has been working together with Microsoft to help satisfy customers with their Omni Channel solution. It enables companies to gain a full 360° view of all customer touchpoints. KPMG will be introducing a combination of HoloLens, a new POS system, better process management tools and social media engagement designed to usher in a new world of retail fashion.

(2) THE SusTECHability PANEL

The SusTECHability panel will be having a conversation on How Trends & Technology influence Sustainability in Fashion. Taking place on the KEYHOUSE stage on Tuesday, 3rd September 2019, 11.30 am – 1 pm, the hand-selected experts will be moderated by Jana Kern & Alex Vogt of KERN. Consulting.

The KEYHOUSE will be welcoming experts Li Edelkoort, Founder and President of the Parisian trend forecasting agency TREND UNION / LI EDELKOORT, Michael Stanley-Jones, Co-Secretary, UN Alliance for Sustainable Fashion – United Nations Environment Programme, Muchaneta Kapfunde, founding EiC of FashNerd, Tricia Carey, Director of Global Business Development – Denim at Lenzing Fibers, Natasha Franck, CEO & Founder EON Group Holdings Inc. and Erik Bang, H&M Foundation sharing their knowledge stage.


Pauline van Dongen and the Holst Centre will be hosting a smart textiles pop-up lab. She intends to show KEYHOUSE visitors how printed electronics can be integrated with textiles to create smart textiles. “I want to create more cross overs this way and share knowledge with this part of the industry”, explained the fashion tech designer.

She will be demonstrating the process of printed electronics and the different steps, namely: printing – bonding – cutting – assembling. Also, she will be sharing her vision and approach by explaining how she develops concepts, how she develops designs, and how she works together with partners from the fashion industry.

Hoping to make these type of technologies more accessible to a fashion/textile audience, Pauline is inviting visitors to come and interact. Those who visit her at stand 40, will be able to take away samples.


From slow fashion to mainstream business, materials to education, fashion sustainability has been raising many questions. Tackling the vast and complex issue on the KEYHOUSE stage will be four women.

Charney Magri; a fashion photographer turned documentary maker who has worked for the likes of British Vogue and Ralph Lauren, and now she is a partner for do epic sh*t. Olivia Pinnock is a London-based fashion journalist, lecturer and founder of The Fashion Debates. Abigail Morris, founder and CEO of Compare Ethics, a startup that connects you to ethical brands through the latest online and offline experiences. Rosanne van der Meer is a businesswoman who is part designer, part researcher and part entrepreneur. She is the founder of a startup that has evolved from The Girl and the Machine to New
Industrial Order.

The discussion will be taking place on Wednesday 4th September 2019 from 10:30 am – 11:30 am.

(5) SUSTAINABLE INNOVATIONS curated by Simon Angel

If you want to discover material options, then the Sustainable Innovation stand at Munich Fabric Start’s KEYHOUSE should be on your radar. Curated by Simon Angel, Sustainable Innovations highlights forward-thinking brands that give a glimpse into the world of innovative materials, sustainable fibres and manufacturing technologies.

Created to inspire fashion businesses to think ahead Frank Junker, Creative Director MUNICH FABRIC START said, “With SUSTAINABLE INNOVATIONS we have a progressive lab with the latest resources and materials inspiring visitors to ponder on new possibilities for material use and manufacturing processes.” 


Natasha Franck, Founder & CEO of Eon will be on the KEYHOUSE stage talking about how digital identification and Internet of Things technology is creating a new digital foundation for industry. Focusing on changing business models, powering circularity, and changing the customer experience, Natasha will explain in-depth how partnerships with some of the largest global brands, retailers and technology partners, including players like H&M Group, Microsoft, and PVH Corp, Eon is developing the global CircularID Standard.

Natasha explains: “CircularID will create the digital foundation for the circular economy, making it possible to identify and manage products and materials across the lifecycle”. Adding: “With CircularID, simple products will become intelligent data-generating assets, complete with a unique digital profile. This digital foundation will introduce unprecedented connectivity, unlocking intelligence essential for our circular future”. 

Natasha’s Keynote will be taking place on Wednesday 4th September 2019 from 11:30 am – 12:30 pm.


Given 83% of our waters contain plastic microfibres and a 1/3 of this is said to come from the fashion industry, manufacturers, designers, brands, consumers and legislation need to understand the importance of designing for a lifetime, not a season.

Charney Magri, who will be part of the FashNerd Sustainability panel, will be screening her docuseries Catwalk to Creation Screening. Showing over the three days, you can watch it at 10 am on Tuesday and Wednesday, and at 2 pm on Thursday. You will get to learn how you can be a part of the solution, not the problem.

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