Every industry is experiencing massive changes thanks to advancements in technology that are leading the way with new applications, services and opportunities. Revolutionising how companies manage, manufacture, market and sell, new technology is transforming customer expectations by changing how people communicate, live and shop.
Nowadays, for a company to thrive, it has to decide its level of technological integration. Easily described as a service, technology is already impacting various industries in different ways. According to KPMG, one of those industries is fashion, particularly retail, where we are witnessing a radical shift in established brands that are not only being challenged by digital-enabled newcomers but also by customers who are smart, mobile-empowered, socially networked, and able to influence a brand’s reputation.
Merging Business, Technology and Fashion With The HoloLens Omni Channel
Bringing business, technology and fashion to Munich Fabric Start’s KEYHOUSE this season, KPMG and Microsoft have come together to disrupt the future of fashion. It is a partnership that is presenting business and technology expertise to those within the fashion industry. KPMG wants to make a massive change in fashion by introducing disruptive technology that will transform many things like the means of communication by creating processes to collaborate and explore.
“KPMG wants to make a massive change in fashion by introducing disruptive technology that will transform many things like the means of communication by creating processes to collaborate and explore. “
Working together with Microsoft, KPMG has found a new way to satisfy customers through their Omni Channel solution, which enables companies to gain a full 360° view of all customer touchpoints. They are also looking to empower employees with actionable processes that will fulfil the customer success story. Their end goal is to offer a new way that will successfully satisfy the modern customer by introducing a combination of HoloLens, a new POS system, better process management tools and social media engagement designed to usher in a new world of retail fashion.
Besides the partnership presenting an in-depth business and technology expertise to the fashion industry, KPMG has also taken a multifaceted approach so they can offer innovative solutions regarding customer acquisition, loyalty and reward programs, integrated marketing and social media strategies while enabling transparency throughout production and supply chain delivery. This is because KPMG has found all these topics to be of importance to the modern customer and therefore, likely to affect the bottom line of a fashion business.
Presenting their Omni Channel strategy at the KEYHOUSE, you can now experience how the HoloLens, with integrated digital transformation, can help your fashion business gain increased brand visibility. Also; KPMG will be sharing their know-how on how your company can get the first-to-market advantage using HoloLens. Find out more by visiting them at the KEYHOUSE from Tuesday 3rd September until Thursday 5th September 2019, HALL 5, booth 13.