Syte’s visual search technology Power’s Up Farfetch’s New ‘See it, Snap it, Shop it’ Feature

Syte partners up to update Farfetch's app with a new feature designed to empower their customers to interact and engage.

Visual AI startup headquartered in Tel Aviv, Syte has partnered up with technology shopping platform Farfetch. With innovation at its core, their goal is to power Farfetch’s new in-app visual search feature on iOS by implementing new technologies that enhance customer experience.

Image credit: Syte

Looking to create a cohesive retail environment, the partnership has updated Farfetch’s app with a new “See it, Snap it, Shop it” feature. It is a change that should hopefully empower online store’s customers to interact and engage with whatever day-to-day style inspiration they come across. This could be a photo of a friend’s envy-inducing closet or a favourite blogger.

On their partnership with Farfetch Syte’s Co-founder and CMO, Lihi Pinto said: “We share a very similar vision. It is amazing to work with a company that understands that customer experience- and the technology that enables amazing customer experience- needs to be a retailer’s number one priority to differentiate and survive.”  

“It is amazing to work with a company that understands that customer experience- and the technology that enables amazing customer experience.”

Ofer Fryman, Syte’s Co-founder and CEO added: “We have seen a direct correlation between accuracy and user satisfaction. If a user uploads their first image and finds exactly what they are looking for along with a selection of other similar items, they are immediately aware of the value and become loyal users of visual search. Technology like this has the potential to improve experience exponentially.”

Founded in 2014, Syte is a visual AI technology provider that improves retailer’s site navigation, product discovery and user experience by powering solutions that engage and convert shoppers. Besides Farfetch, the company has also partnered up with technology innovators such as Microsoft, SAP, Naver and Oracle. Brands that currently use Syte’s technology range from Marks & Spencer, to boohoo.

Image Credit: Farfetch

On peeking into the future of retail, Sara Wood, Farfetch VP Product said, “By implementing the visual search feature we want to offer customers more options for enhanced fashion discovery across all our touch points and our customers have responded really positively so far. Visual search is the ultimate connection between on and offline inspiration. By allowing our customers to show us what they are interested in we gain a deeper understanding of their needs, can inspire them with fashion based on what they are looking for, and enable a more personalised shopping experience.”

Share Your Tips & Corrections

Founding Editor in Chief at | | Website

Founding editor-in-chief & WearableTechStylist of, Muchaneta has worked in the fashion industry for over 14 years. She is currently one of the leading influencers speaking and writing about the merger of fashion with technology and wearable technology and a regular contributor to digital news sites like Wareable.