Beauty Company L’Oréal Launches Wearable Tech Device Committed To Skin and Sun-safety

L'Oréal's La Roche-Posay My Skin Track UV, the first battery-free wearable tech sun safety sensor, now available at Apple.com.

L’Oréal’s Technology Incubator has developed a battery-free wearable electronic that is capable of measuring UV exposure. Available at Apple.com and select Apple stores, the wearable device, known as La Roche-Posay My Skin Track UV, allows users to make more informed choices when it comes to their skin.

Courtesy of L’Oréal USA

First unveiled at CES 2018, La Roche-Posay My Skin Track UV works alongside a companion app which seamlessly integrates with Apple HealthKit, providing insights into humidity, pollen, and pollution levels. “The research that went into the development of this technology indicated that wearables have the power to inspire true behavioural change by helping people measure and understand their exposure to various environmental aggressors and take action,” explained Guive Balooch, Global Vice President and Head of L’Oréal’s Technology Incubator.

“We are committed to bringing scientific progress directly to consumers so that they can make well-informed decisions.”

Known for their commitment to skin and sun-safety research and innovation, L’Oréal designed the product in collaboration with L’Oréal’s leading skincare brand La Roche-Posay. On the partnership Laetitia Toupet, Global General Manager of La Roche-Posay said: “La Roche-Posay believes that better-looking skin starts with healthy habits. That’s why we are committed to bringing scientific progress directly to consumers so that they can make well-informed decisions that will help them take exceptional care of their skin.” Balooch adds, “Our research has long indicated the need for better consumer understanding of personal UV exposure.”

Courtesy of L’Oréal USA

Inside The Technology

The discreet wearable sensor is 12mm wide and 6mm high, waterproof, and has a sturdy wire clip that can conveniently attach to clothing or accessories. It works with a light emitting diode (LED) which is used as a detector to capture UV light. The energy is read by transferring data from the sensor to your phone using Near-Field Communication (NFC) technology. Based on your UV exposure and environmental factors, the app uses an intelligent algorithm to warn you when your environmental exposure is at a level recognized to contribute to your specific skin concern. On the battery which is activated by the sun and powered by the user’s smartphone Balooch reveals; “We created this battery-free sensor to seamlessly integrate into the lives, and daily routines, of those using it. We hope the launch of this problem-solving technology makes it easier for people to make smart, sun-safe choices.”

“We hope the launch of this problem-solving technology makes it easier for people to make smart, sun-safe choices.”

Both My Skin Track UV and My UV Patch, which was designed by Yves Béhar, draws from the partnership, and research L’Oréal conducted in conjunction with Professor John Rogers from Northwestern University. When it comes to the app, My Skin Track UV relays stored data to the app through an easy single-touch function. Users only need to tap My Skin Track UV against their smartphone to update the app. In addition to extensive UV data, the app—which seamlessly integrates with Apple HealthKit—provides insights into humidity, pollen, and pollution levels.

ALSO READ: Skin Project’s TAN BAN, A Luxury Scarf Designed To Replace Your Sunscreen

My Skin Track UV is now available at apple.com and select Apple stores in the U.S. Priced $59.95 MSRP, you can get further information on My Skin Track UV, visit laroche-posay.us.

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Muchaneta Kapfunde

Founding editor-in-chief at FashNerd.com
Founding editor-in-chief & WearableTechStylist of FashNerd.com, Muchaneta has worked in the fashion industry for over 14 years. She is currently one of the leading influencers speaking and writing about the merger of fashion with technology and wearable technology and a regular contributor to digital news sites like Wareable.
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