The merger of retail with technology has given birth to various convenience tools designed to make our shopping lives easier, the latest one is ALECIA’s shoppable video streaming service that has officially launched as a subscription-free service.
Redefining the way Consumers are Influenced to Shop
A pioneer in the emerging video commerce market, ALECIA, founded by Alecia Vimala in 2016, is the first platform to combine the ease of video streaming with instant shoppable content. Looking to redefine the way consumers are influenced to shop via their smartphones, tablets, and computers, ALECIA was built upon interactive technology that makes on-screen products instantly available for purchase to viewers as they continue watching, uninterrupted. With thousands of brands and products made available, viewers can simultaneously watch and shop from their favourite shows, all with the click of the remote or tap of the screen. “Not only will we be vigilant in our commitment to deliver quality programming, but we will also be steadfast in our efforts to promote inclusion,” said Vimala.
” viewers can simultaneously watch and shop from their favourite shows, all with the click of the remote or tap of the screen…..This will become the new standard of reality television.”
Based in Nashville, Tennessee, ALECIA’s content line-up includes licensed TV shows, and movies along with originals developed and produced exclusively for the network. Going forward, ALECIA is looking to make #WATCHANDSHOP the new normal by seamlessly enhancing viewer experience and streamlining their interests and demands. “I want ALECIA to be a network of the people with content built and created by them,” explained Vimala. Adding, “This will become the new standard of reality television.”