Fitbit‘s Charge 3TM has arrived. Slim and with a more comfortable fit, the Charge 3 comes with a large touchscreen display (that is nearly 40 per cent larger and brighter than its predecessor), 15+ goal-based exercise modes, essential smart features, up to 7 days of battery life, and the brand’s most advanced sensor and algorithm technology in a tracker.
According to Fitbit research, of adult consumers who considered buying a wearable in the last year, 42% wanted a tracker versus 36% who wanted a smartwatch. With trackers making up the majority of wearable sales in major global markets like Australia, Great Britain, Japan, Singapore and Spain, Fitbit states that this is due to the slimmer design, easy-to-use features, streamlined experience and price point. The IDC estimates shipments of fitness trackers will continue to comprise a significant portion of the overall wearables category for the next several years.
According to Fitbit research, of adult consumers who considered buying a wearable in the last year, 42% wanted a tracker versus 36% who wanted a smartwatch.
“With Charge 3, we are building on the success of our best-selling Charge franchise and delivering our most innovative tracker, offering an extremely slim, comfortable and premium design, along with the advanced health and fitness features our users want. Charge 3 gives existing users a compelling reason to upgrade, while also allowing us to reach new users who want a sleeker, more affordable wearable in a tracker form factor,” said James Park, co-founder and CEO of Fitbit. “Our commitment to consumer choice and ability to meet the demand of millions of users by offering a range of products, from trackers to smartwatches, will enable us to expand our share of the overall wearables market.”
Fitbit Charge 3, A Slimmer, Modern Silhouette
The swim-proof fitness tracker has been crafted from premium, lightweight materials, including an aerospace grade aluminium case and Corning® Gorilla® Glass 3 display. Redesigned to engage and motivate users to reach their goals each day, the feature that caught my attention has to be the Fitbit Charge 3’s Sleep Score beta. With more than 7.5 billion nights tracked, Fitbit has built one of the most extensive databases of sleep over the past nine years, the Sleep Stages feature has been created to help users better understand sleep quality. It adds a relative SpO2 sensor on Charge 3 for the potential to track sleep disturbances that could indicate health issues like sleep apnea. “With the Fitbit Labs Sleep Score beta, we’re pioneering an intuitive way for people to understand their sleep. It’s an example of how we are continually evolving the health experience for our users,” said Shelten Yuen, VP of Research at Fitbit.
Yuen also adds, “We’ve found that 1 in 4 people get significantly more sleep on weekends than on weekdays, which implies they are trying to make up for reduced sleep during the week. We can deliver insights to these users through the Fitbit app to make them aware of how this behaviour affects their well-being and suggest how to set up a sleep schedule. In the future, we hope to provide more guidance to our users to reduce the risk of disease so they can become the healthiest versions of themselves.”
Targeting both men and women, users can customise their Charge 3 day and night, thanks to a range of accessory options. These feature premium materials like refined polygonal-textured and stain-resistant classic bands, breathable perforated silicone sports bands, fashionable woven bands and premium Horween hand-crafted leather bands. Charge 3 Special Edition with NFC features an exclusive, white silicone sports band with a graphite aluminium case or lavender woven band with a rose gold aluminium case and offers two looks in one with the inclusion of an additional black classic accessory band in-box.
Separately, Fitbit will continue to develop and clinically validate FDA regulated software as a medical device for various health conditions including sleep apnea and atrial fibrillation. Fitbit is one of nine companies in the FDA’s digital health software precertification pilot program, which is designed to streamline the approval process for software as a medical device.
Available with a range of new accessory bands for endless style options, the wearable device, is available for presale today at Fitbit.com for $149.95. Global retail availability will be as of October 2018.