Fitbit and the CFDA joined forces to develop an initiative where five top emerging brands were invited to submit accessory designs to be considered for Versa. Harnessing the power of today’s most up-and-coming creative minds, the submission that captured the innovation and approachability so integral to Fitbit Versa itself, was New York-based PH5. They were selected to create an exclusive assortment of accessory bands for the smartwatch.
On working on the project, Wei Lin, founder of PH5 said, “I developed the accessories for Fitbit Versa to be fun and sporty, yet still be luxurious and convey an exclusive fashion statement. As a seven-time Ironman triathlete, my passion for fitness played a vital role in developing the accessories, giving me the opportunity to create a new fashion experience rooted in health and wellness. Fitbit Versa was an ideal device for us to design around, given the versatility of its shape and features, all of which inspire and empower a lifestyle that I truly believe in.”
“Fitbit Versa was an ideal device for us to design around, given the versatility of its shape and features, all of which inspire and empower a lifestyle that I truly believe in.”
Tim Rosa, Chief Marketing Officer at Fitbit, added, “Working with PH5 on this project has been a lot of fun, and I’m thrilled to see their Fitbit Versa Collection concepts come to life. Their truly innovative use of knit materials, playful colourways and overall designs are functional, sporty and sexy. We’re happy to create more fashion-forward choices for our global community of over 25MM active users, and yet another way for Versa to appeal to our customers who want to accessorise.” He continued, “As the first wearable brand to partner with a leading designer in 2014 with Tory Burch to create a collection of fashionable accessories for a fitness tracker, we’ve seen great success with this strategy that brings innovative, trend-right designs to challenge the way consumers think about wearables and offer stylish options.”
Fitbit’s Versa currently holds the top two “Best Seller” spots in Smart Watches on Amazon.com. Competitively priced, the Versa has been designed to empower you to take action when it comes to your health and wellness. With new female health tracking features, the smartwatch also helps you stay connected with advanced smart features like phone-free music, secure, wallet-free payments with Fitbit Versa Special Editioniv, notifications, and Android quick replies.
Sharing a desire to propel the seamless integration of fashion and technology forward, we appreciate how the PH5 for Fitbit Versa new line combines an unconventional approach to knitwear that offers breathability and flexibility while leveraging the distinct architectural dimensions of the chosen textiles. The collection features six bands in a variety of bold styles and colours. Created with raised stripes in cheerful colours for a multi-dimensional textural experience you can take your pick from a stripe knit, metallic knit or a rib knit.
The PH5 for Fitbit Versa unique and playful collection is available now at Fitbit.com, and two designs exclusively at Target in the US only.