The Killing Fields of Wearable Tech Claim WiseWear and MEZZI

Was it the pressure on startups to keep up the pace in an industry that is constantly evolving that broke the camel's back?

Yesterday we wrote about how well-known fashionable startup company Ringly decided to exit the wearable tech market. Although they had a team, investors, and partners on board, they still did not have staying power. “We’re still believers in wearable tech and its ability to make us healthier and happier” explained Christina. Now, we are sad to report that two more startups have also bowed out, MEZZI, the smart bag company, and WiseWear, the connected jewellery brand.

The Wearable Tech industry loses Ringly, WiseWear and MEZZI


Quite tight-lipped, the smart bag company has admitted that they are currently making some changes at MEZZI. Since its launch in 2014, Mezzi, Italian for “having the means needed for a particular purpose,” introduced to the market products created on the principles of design, innovation and authenticity. Proving to be both beauty and brains, the collection of Mezzi bags successfully empowered women’s wardrobe with much needed smart technology.

“Mezzi bags successfully empowered women’s wardrobe with much needed smart technology”

Disrupting the accessories market all the way from Vancouver, Canada, I must admit that I instantly had a crush on their Nerina bag, a handbag with integrated technology. Mezzi was the idea of Venture Capitalist Keir Reynolds. Having witnessed many business women sacrificing style for technology, Reynolds was inspired to find a way of marrying design and function in stylish harmony. His goal was to give women access to beautiful handbags that would support their common technology without having to downgrade their wardrobe choices.

MEZZI smart bags

Thanking their “wonderful and loyal customers since 2014” the startup that played a role in changing and disrupting the fashion accessory industry not only bid farewell but also admitted that they “look forward to seeing what the next chapter brings”.


We literally bowed our heard in sadness when Jerry Wilmink confirmed that his San Antonio startup WiseWear Corp. has made plans to liquidate its assets, blaming a change in Apple Inc.’s operating system on a failed round of financing that forced the maker of designer fitness jewellery into bankruptcy Wednesday. FashNerd has been fans of the smart jewellery brand for years.

Iris Apfel with Gerry Wilmink reported that the company, launched in 2013, primarily blamed its Chapter 11 filing on its inability to raise $2 million in Series A financing that it needed to continue operations.“Certainly (a) very promising company,” said Ron Smeberg, WiseWear’s bankruptcy lawyer. The lack of funding prevented WiseWear jewelry from achieving large-scale production that would have created economies of scale and lowered the price of its products, he added.

WiseWear Socialite Smart Bracelet

If the name Jerry Wilmink or the brand WiseWear does not ring a bell, then the question to you my friend is where have you been in the past 24 months? Wilmink was the name whispered throughout 2015, WiseWear even more so in 2017 when Iris Apfel collaborated with the startup on the “Socialite Collection”. Wilmink is the man behind the antenna system that can transmit Bluetooth signals through metal. It was this new idea that brought about the WiseWear’s smart sensing technology embedded in the sleek metal jewellery.

ALSO READ: Smart Jewellery Startup Ringly Dims Their Light in Stealth Mode

WiseWear corporation was a success story that many fashion tech startups looked up too. They managed to get their products into major retailers, including Saks Fifth Avenue, Macy’s and Nordstrom.

We are not even that far into 2018 and so many of the key players of the merger of fashion with technology have bowed out. What does this mean for the remaining players? I think that the demise of these impressive startups is proof that bringing a product to market is not the hardest hurdle to jump for fashion tech businesses, it is keeping it there.

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Founding editor-in-chief of, Muchaneta is currently one of the leading influencers writing about the merger of fashion with technology and wearable technology. She has also given talks at Premiere Vision, Munich Fabric Start and Pure London, to name a few. Besides working as a fashion innovation consultant for various fashion companies like LVMH Atelier, Muchaneta has also contributed to Vogue Business, is a senior contributor at The Interline and an associate lecturer at London College of Fashion, UAL.