Yesterday, at New York Fashion Week, Style.me brought some exciting technology to the retail tech revolution. Known for transforming the fashion e-commerce, Style.me has developed proprietary technology in 3D scanning, patented 3D geometric deform, simulation and layering technology.
Founded in 2014 by Jonathan Leong, Style.me is a fashion-tech company that has been disrupting e-commerce with its revolutionary technology for a while now. As the go-to for virtual styling solutions, they recently launched a powerful plugin that can integrate a 3D virtual fitting room to any online retail website. Their objective is to solve the biggest pain points that online apparel retailers are facing: low conversions and high return rates.
Virtual Styling Solution for Fashion Brands
Looking to provide online shoppers with a personalised and social shopping experience, we love the fact that the innovative platform is not just your average virtual stylist app. The technology has the ability to completely transform the way we shop for fashion online. Collaborating with Taiwanese brand, JUST IN XX, Style.me showcased their 3D virtual fitting and styling technology yesterday during NYFW. “We are excited to enter the US market where retailers continue to grapple with the rapid transition towards e-commerce and the increased demands from consumers. Our technology enables a personalized shopping experience that consumers were long craving, whilst inspiring them to find the styles and outfits they love,” explained Rufus Parkinson, Style.me CEO.
They presented their patented 3D technology to an audience who had come to see the FW18-SS19 Superlinxx collection. Style.me illustrated how their technology can provide the kind of service appreciated by the modern fashion consumer, “Our partnership with Style.me has enabled us to harness state-of-the-art technology to digitally capture designs and creations inspired by thousands of years of history, and make them accessible to people anytime anywhere,” said JUST IN XX designer Justin Yu-Ying Chou.
Allowing users to try on clothing anywhere, anytime, makes this 3D styling tool a great way of empowering consumers. This is the kind of virtual styling technology that you can personalise avatars with, redefining the online shopping experience. The 3D rendering, shot in 4K, provides a high-quality that allows consumers to see the accurate fit and appreciate garments in great detail.
According to Style.me, the immediate benefits for brands are increased conversions, higher engagement and reduced returns. Additionally, Style.me lifts the veil on consumer insights and provides valuable data for brands and delivers an opportunity for e-commerce retailers to likewise adjust and make design alterations based on feedback regarding fit and beyond. Ultimately, Style.me’s revolutionary platform is not only a state-of-the-art emblem of future of fashion but is a technology that bridges the gap between inspiration and shopping by delivering a customized, swift and engaging experience.
If you would like to try on the latest NYFW collection from JUST IN XX using your own personalized avatar then you can do so here.
Founding editor-in-chief of FashNerd.com, Muchaneta is currently one of the leading influencers writing about the merger of fashion with technology and wearable technology. She has also given talks at Premiere Vision, Munich Fabric Start and Pure London, to name a few. Besides working as a fashion innovation consultant for various fashion companies like LVMH Atelier, Muchaneta has also contributed to Vogue Business, is a senior contributor at The Interline and an associate lecturer at London College of Fashion, UAL.