The kate spade brand can easily be described as, versatile, multi-functional and playful. A firm favourite among the fashion tribe, the label has been playing it safe since entering the wearable tech market. Compared to another designer brands, their collection of smart devices have all so far been pretty but basic. Limited in capabilities, especially when compared to today’s consumer expectations, kate spade wearables have never hidden the fact that they are more about fashion and less about function. Since jumping into the fashion tech space, my favourite piece so far has been 2016 mother of pearl bangle. Mainly because it is so beautiful that you can forgive it for only being able to count steps and track sleep.
kate spade New York’s Bubble-gum Wearables
Looking to up their game with new types of wearable devices for 2018, kate spade has launched an all-new touch screen smartwatch for iPhone and Android. Built upon the existing kate spade new york wearables collection, the touchscreen smartwatch is compatible with both iOS and Android phones and is housed in a rose gold-tone case with a soft vachetta leather strap. A delicate scallop-patterned case surrounds the full-round 1.19-inch AMOLED display that features 390×390 pixel resolution and an ambient light sensor to enhance battery life.
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Powered by Android Wear™ 2.0, Google™’s smartwatch platform and the Qualcomm® Snapdragon™ Wear 2100 processor, the smartwatch connects to your phone via Bluetooth technology and offers user-friendly notifications and messaging, downloadable third-party apps, and extra help from Google Assistant. “The kate spade new york girl is connected at all times. And now, with our ‘choose your look’ watch app, she has access to the most feminine, fashion-forward and customizable smartwatch functionality to-date,” said Mary Beech, executive vice president and chief marketing officer, kate spade new york. “Whether she’s wearing pink, stripes or dots, our scallop touchscreen smartwatch will match her outfit, tying her look together with a unique kate spade new york twist.”
Available in three styles: a rose gold-tone case and bracelet; a rose gold-tone case with a soft vachetta leather strap; and a yellow gold-tone case with a smooth black leather strap, the watch includes the “choose your look” watch app. It works by asking you a few simple prompts about the look you are wearing – including time of day, the colour of outfit, the tone of jewellery, and colour of handbag. This the watch dial can be customised to perfectly complement your outfit.
“By answering a few simple prompts about the look you are wearing the watch dial can be customised to perfectly complement your outfit.”
The kate spade new york scallop touchscreen smartwatch features include the ability to receive notifications, such as calls, texts, and other alerts, directly to your wrist. You can also download third-party apps through the on-watch Google Play™ Store, call up your Google Assistant by pressing the crown or saying “Ok Google” and stream your favourite tunes right from the watch. Other convenient perks include being able to ask about the weather, set a reminder for happy hour, get directions, track steps, calories burned, distance and more.
What I love most about this stylish wrist candy is the pulling power it has to compliment many of the 2018 trends. Appealing to the fashion-hungry, the watch can play a key role in your next-season wardrobe plotting.
Celebrating the beauty and the joy of life with an explosion of unabashed glamour, glitter, humour, nostalgia and punk rock rebellion wearables, the delightful smartwatches will be available in-store and online beginning February 2018.