EDITED Retail Technology, Driving Strategic Changes In The Business of Fashion

We get to know EDITED, a business that uses real time data and AI to drive insights for fashion retailers.

We are not only about Fashion Tech, we also champion all the advances currently taking place in the Retail Tech space, so when Laura Kubica Grigerova from EDITED got in touch with us, we were all ears.


Presenting at #FASHIONTECH Berlin 2017,  EDITED exclusively launched their Certification program in CEE countries. Marketed as the industry standard tool, it is currently being used by fashion retailers to get pricing and product right. EDITED’s objective is to help retailers, trade faster and move product using real time data and AI to drive insights.

ALSO READ: #FASHIONTECH Berlin 2017, Scrutinising, Discussing and Focusing on Solutions

Working with brands like Topshop or Tommy Hilfiger, EDITED data covers the entire world, every market and segment. Bigger than any BI system, EDITED’s Program provides advanced retail big data analytics and real-world problem solving and is a critical tool for retail professionals who want to gain necessary knowledge to drive strategic changes for their business.


EDITED was founded by Geoff Watts and Julia Fowler. Watts is the CEO with a background in big data computing and management. Previously at Fiat and Fonterra, he is now helping apparel retailers to be more competitive by applying quantitative data to their decisions. Co-founder Julia Fowler helps apparel retailers and brands understand market dynamics by analyzing commercial, social and industry data. The former fashion designer, commented: “Any business that hires an EDITED certified professional can do so with confidence that the person has the necessary skills to make strategic business decisions for their business. It signals to employers that you’re accredited and fully trained with an industry-standard tool, and understand the role data analytics will play in the future of retail.” 

EDITED was founded by Geoff Watts and Julia Fowler.

As one of the biggest sources of real-time retail data analytics tools, EDITED team is made up of data scientists, retail professionals, analysts, engineers and business. It is this blend of abilities that allows EDITED to not only transform your retail business, but they also provide you with the facts that you need to support every decision, at every level.

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Founding editor-in-chief & WearableTechStylist of FashNerd.com, Muchaneta has worked in the fashion industry for over 14 years. She is currently one of the leading influencers speaking and writing about the merger of fashion with technology and wearable technology and a regular contributor to digital news sites like Wareable.