When one thinks of Stella McCartney, there are 3 words that come to mind; Eco friendly, Meat Free, Sustainability. So it came as no surprise when Central St Martins graduate and former creative director of Chloe worked with Parley for the Oceans on a range of Adidas trainers. Adidas and Parley are no strangers. They have worked together before, along with G Star raw and Bionic yarn on a previous collection.
Even though the shoe launched at the end of March 2017, I thought it deserved an encore. Why you might ask? Well, whenever I mention the collab to various Fashionista’s they seem to not have a clue that Stella even worked with Parley. So, I thought, why not shout it from the rooftops and remind people that when it comes to sustainability not everyone in the fashion industry is sitting around and twiddling their thumbs.
“I strongly believe in making clothing that is ethically created and built to last”
The partnership between Stella McCartney and Parley, is one that supports the designer’s sustainable ethos and environmentally-minded approach to fashion. Named, Parley UltraBOOST X, the shoe upper features Parley Ocean Plastic™, a performance yarn made from recycled ocean plastics. Designed to bring out the best in performance, the stylish shoe has also been created to reflect the female foot’s natural form.
The lifelong vegetarian famous for not using any leather or fur in any of her collections, has proved that she believes in her cause. It is not some fashionable trend for. So we can only respect her for stepping up to mix high performance technology and environmental innovation. On the collaboration, the pioneer of sustainable fashion said, “I strongly believe in making clothing that is ethically created and built to last, and this is an ideology I channel into every single piece I design.”
Founding editor-in-chief of FashNerd.com, Muchaneta is currently one of the leading influencers writing about the merger of fashion with technology and wearable technology. She has also given talks at Premiere Vision, Munich Fabric Start and Pure London, to name a few. Besides working as a fashion innovation consultant for various fashion companies like LVMH Atelier, Muchaneta has also contributed to Vogue Business, is a senior contributor at The Interline and an associate lecturer at London College of Fashion, UAL.