There is a new hearable that could surpass Apple’s Airpods. Launched by William Adams, also known by his stage name Will.i.am, BUTTONS is the latest product from his wearable technology company i.am+. Daringly described at the “anti-airpods” by a national newspaper, BUTTONS have been designed to not only be functional but also be stylish.
Before I can even talk about the product, I must first commend the musician on his celeb focused strategy. This is a man who has managed to pocket, the kind of movers and shakers with super powers that could help make his latest wearable a success. So who are the ‘God Parents’ of BUTTONS? Well, they are Angela Ahrendts, senior vice president of retail at Apple, who according to certain newspaper rags, was the voice that convinced Will.i.am to sell i.am+ BUTTONS in the Apple stores. Then there is the new millennial face of fashion Kendall Jenner and lets not forget fashion decision makers Ms Naomi Campbell and André Leon Talley. Tying it all together is Kering, the parent company of Yves Saint Laurent and Gucci, who are investing in Will-i-am’s wearables.
With such an impressive roll call of support, we expect that the musicians latest venture has no reason to not succeed, unless the product itself is bad. The only way to find that out is to tune in and take a closer look at BUTTONS. Presented as a ‘fashion accessory meets wireless in-ear headphone’, Will.i.am is hoping to reach the more style-conscious consumer with his premium wireless Bluetooth earphones. Inspired by the iconic shape of vinyl records, BUTTONS have been tailor fit with immerse sound and engineered from machine metal. Designed to be the ultimate accessory, the hearable will take your calls and also let you listen to your music, which in our books is what is expected in a pair of earbuds these days, so what else can BUTTONS offer a demanding consumer like myself?
Handsomely made, the wearable tech meets fashion solution is an aesthetically pleasing device that promises to compliment your connected lifestyle. Fitting comfortably in your ear or snapped around your neck, BUTTONS has been created for those who “refuse to compromise style”. On his latest product Will.i.am shared, “Why should you have to take off your earphones when you finish listening to something and put them back in a box or bag, instead of just wearing them around your neck like jewelry?” A great idea, and a perfect selling point but I have heard this tune before, and it was from Tinsel, founder Aniyia Williams who designed the Dipper.
With 6+ hours of play and 120 hours of standby, BUTTONS is available in four striking colours- black, grey, rose, gold. When it comes to the tech specs, we think that BUTTONS’ top feature is that it brags Siri activation. Available in small,medium, large and with interchangeable earpads, BUTTONS is priced at $229.95. Some might think “hey, that’s a hefty price for a pair of earphones”, but i.am+ has taken The Pledge to donate 1% of net proceeds, 1% of staff time, and 1% of product to the i.am.angel Foundation, a 501(c)(3) non-profit that provides S.T.E.A.M. (Science, Technology, Engineering, Arts and Mathematics) education opportunities, scholarships, and college readiness programs to students from underserved communities. Want to invest in BUTTONS? You can now grab a pair at:
- Neiman Marcus