Disruptors And Innovators Pioneering Change At LVMH VivaTech 2017

Muchaneta Kapfunde
Founding Editor in Chief at | editor@fashnerd.com

Founding editor-in-chief & WearableTechStylist of FashNerd.com has worked in the fashion industry for over 14 years. She is currently one of the leading influencers speaking and writing about the merger of fashion with technology and wearable technology. She also contributes to other digital news sites like Wareable.

In the last few weeks there has been interesting tech events taking place across many cities. There was the Plexal launch in East London, Nadi X launch in NY, WearSustain talk in Brussels, WearIt Berlin, and of course London Tech Week, which took place in and around the silicon roundabout. As we now look forward to Fashion Tech Berlin and LOOK FORWARD Paris, we take a moment to appreciate the event everyone is talking about, the LVMH VivaTech event.

Taking place on 15th June to 17th June 2017, the second edition of LVMH Viva Technology was organized jointly by Groupe Les Echos and Publicis Group. The Paris event, which welcomed over 60,000 visitors, including 6,000 startups, celebrated innovation by bringing together game changers leading the digital transformation. Their only requirement is that the start-up should have been created in the last 5 years, have a value of less than $100M and that your idea be a scalable business model. 

“VivaTech is putting the right resources behind the best innovations”

For those unfamiliar with VivaTech, they are an organization that thrives on breaking barriers, pursuing convictions, and realizing visions. Their mission is to help dynamic startups engage with proven leaders to come up with business solutions that will change tomorrow’s business and society. Working together with LVMH, who have been busy establishing a leadership position in driving the digital transformation, VivaTech is putting the right resources behind the best innovations.

This year, Gold Partner of VivaTech, the LVMH Group hosted the L’Atelier LVMH lab, to strongly show their commitment to embedding innovation at the heart of their strategy. Welcoming French President Emmanuel Macron, Economy Minister Bruno Le Maire and Secretary of State for Digital Technology Mounir Mahjoubi, the Atelier showcased the latest innovations from their Maisons. Shortlisted from more than 500 candidates from 42 countries LVMH also gave the stage to 32 startups competing for the LVMH Innovation Award.

“Support for young businesses is a tremendous driver for excellence across LVMH”

One of these startups was LVMH’s first Innovation Award Heuritech. They are a start-up that presented an AI-powered virtual assistant that can detect emerging trends. Empowering fashion e-retailers to bridge the gap between social and commerce,  Heuritech uses cutting-edge deep learning technology to identify hundreds of details inside fashion images. The technology has enabled the start-up to detect emerging product buzzes on Instagram and to highlight them in real-time in your e-store. Heuritech will meet with LVMH Group teams in charge of private equity investments and discuss a potential relationship with the group.

Winners of LVMH’s first Innovation Award, Heuritech.

On the winner, Bernard Arnault, Chairman and Chief Executive Officer of LVMH shared, “Support for young businesses is a tremendous driver for excellence across LVMH and a major source of innovation that contributes to the success of our Maisons.” He continued,  “I’m an engineer. I’ve always been passionate about technology and for me to be in touch with startups, tech startups, has always been a passion.”

Others who showcased their latest innovations included, Berluti and an augmented reality system designed with SmartPixels, Rimowa and its Electronic Tag, Ruinart and the “Petit R” experience, conceived with My Little Paris, TAG Heuer and its Connected Modular 45 watch, Fred and the personalization experience for its iconic Force 10 bracelet, and Sephora with its Virtual Artist innovation.

If you would like to read up on the events that have been taking place in the fashion and retail tech space, all you have to do is click.

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