After running a successful Indiegogo campaign that raised $25,922 USD and was backed by 134 people, Evrnu (formerly called Loopool) have introduced an innovative new technology that recycles cotton garment waste into premium, renewable fiber. Believing in creating balance between what we give and what we take, Evrnu strives to responsibly use resources by wasting nothing, including time and money.
Big Impact, Little Change
When it comes to making an impact like no other, Evrnu are using the first major carbon negative fiber technology on the planet. Embracing a new way of thinking, Evrnu is not only using a staggering 98% less water compared to traditional cotton products, they are also determined to change the apparel and textile industry way of thinking.
What’s revolutionary about their technology is that it works within the existing business model for fashion. It doesn’t require a change in the supply chain, and neither the industry nor consumers have to change their desire for new styles. Also, their patent-pending process is only comprised of five steps. On working with Evrnu, Rob Kaplan, Co-founder and managing director of Closed Loop Fund shared, “We jumped at the opportunity to invest in and partner with Evrnu. They have the team, experience, and technology to deliver outsized financial returns, while addressing one of the biggest environmental challenges of our time.”
The great thing about Evrnu’s patented technology is that it eliminates massive waste and substantial harm to the environment. Empowering manufacturers and consumers, they want to have have a profound impact on their choice of fiber.
With fiber the key ingredient to their success, Evrnu convert solid waste into a liquid, then transforms it into a new pure fiber. With the ability to take on characteristics that the designer needs, the wow factor is that they have been able to do this with 98% less water than it takes to make traditional cotton fiber and with 90% reduced CO2 emissions compared to polyester production.
The Fiber of the Future, for the Future
We are so used to seeing high street brands like H&M and Zara trying with their recycle boxes located in the corner of each of their stores, but the problem is that they don’t necessarily have second uses for the donated clothes. On this Evrnu co-founder Stacy Flynn says, “It’s piling up and they don’t really know what to do with it. We have places for clothing to go, like rags, insulation, rugs, and those kinds of things. But regeneration has not been commercialized yet.”
So as Evrnu shows us how it’s done by capturing textile waste, before it ever reaches the landfill, and transforming it into pristine new fiber, I feel like finally, there could be a clear answer to the question of “where do my donated clothes end up?”