Can G-Star RAW’s Sustainable Outlook Be An Instrument For Change In...

There is no denying, that for fashion brands, undertaking a sustainable existence comes down to the commitment required versus the benefits received. This is...

G-Star’s EarthColors collection, Traceable From Earth To Product

It is no secret that the textile industry is the world’s second-largest polluter of water. Today’s textile mills are responsible for dumping chemical-laden, used dye water into oceans...

The Denim Industry, At The Intersection Of People, Planet And Purpose

When I attended MUNICH FABRIC START, I was introduced to the BLUEZONE by Panos Sofianos. The BLUEZONE is an independent concept that brings together the...

Step Into The Future of 3D Denim With Motac

We are all about G-Star RAW's new micro denim collection. Our favourite being the the 3D Mid Skinny jeans. Dubbed MOTAC, the collection, which also...

Evrnu’s Fiber Technology, Turning Post-Consumer Waste into New Threads

The problem, it takes 700 gallons of water to make just one cotton T-shirt. The solution, Evrnu’s Fiber Technology that turns textile waste into a...

EDITOR’S PICK: Rock Star Smart Skinny Jeans For Only $44.94!

The fact that not many people cannot pull off a pair of white jeans did not put me off putting them on my Christmas...

Kassim Denim x Neue Labs: The World’s First Connected Jeans

Denim artisans Kassim, took center stage at Denim Premiere Vision in Paris this week. They were among the cherry picked brands exhibiting at the denim...

#Hello Jeans, Letting Your Butt Do The Charging

If there is one item of clothing that we all own, it is a pair of jeans. Therefore it comes as no surprise that a...