Introduction
The process of achieving sustainable operations presents a complex challenge to many businesses. In the fashion industry, this task is even more convoluted given the intricate global supply chains. One brand grappling with this issue is H&M, a Swedish multinational clothing retail company known for its fast-fashion. This case study explores how H&M’s sustainability measures are impacting its supply chain, especially the small suppliers, and suggests actionable steps that the industry should undertake to prevent these entities from being disadvantaged.