Committed to becoming a Scope 3 net zero business by 2040, Marks & Spencer launched their spring rental collection on Hirestreet. The Spring launch is the second drop of M&S products on the site and marks the biggest ever retailer collaboration for the UK’s leading accessible fashion rental platform.
High street Rentals, Big Business?
The Spring collection follows the success of the Autumn/Winter offering, where 98% of customers indicated they would rent M&S clothing again from the platform*. Proudly an own-brand retailer, M&S is known for quality products created with care and made to last – making them ideal for rental.
In fact, 95% of Hirestreet customers said they were impressed with the quality of their M&S products, and nearly 90% would look to purchase from M&S shortly*.
Shoppers can continue to rent best-selling styles, including the M&S X Ghost satin midi wrap dress – which proved to be the most popular item for M&S on Hirestreet in the first collection, rented over 30 times, outperforming other rental items by over 3x.
The Spring/Summer offer also features new product categories, including trousers and jackets, such as the Cotton Rich Belted Utility Jacket [RRP £55.00 available to rent from £11] – made with responsibly sourced cotton and recycled polyester, the comfy, relaxed fit jacket is a staple for the new season.
Since launching last year, the M&S team has worked with Hirestreet to test and learn clothing rental behaviours. Although the fashion rental economy is typically associated with formal dressing, 53% of Hirestreet customers rent M&S products for casual social events*.
On the response so far, Richard Price, MD of Clothing & Home, Marks & Spencer, said: “The feedback so far has been great with Hirestreet users discovering the everyday style & value of our clothing on the platform. We’re continuing to test & learn this Spring/Summer with a new collection which is perfect for a range of occasions – including the holidays and special events we know consumers are really looking forward to.”
So far, M&S has proved to be the most popular brand for a ‘bundle’, with a quarter of all bundle orders containing an M&S product. The ‘bundle’ allows customers to select three different outfits for a 30-day rental period for just £50 – to mix up how they wear items for any occasion, showcasing the versatility and everyday style of M&S clothing.
Rosie Hartman, Strategy Lead, Hirestreet, said: “We’ve thoroughly enjoyed working with the team at M&S to curate the perfect collection for the new season and can’t wait to hear the response from our customers.”
Underpinning the partnership with Hirestreet is M&S’s commitment to building a sustainable future – driving the circular economy as part of the Plan A target to become a Scope 3 net zero business by 2040. Customers’ growing sustainability concerns are critical to the rental market’s growth. For example, according to The M&S Family Matters Index Report, over a third of consumers consider the climate crisis when purchasing clothes.
The latest M&S rental edit is live on Hirestreet now, and the AW21 collection continues to be available.
*Customer insight gathered from Hirestreet on the M&S AW21 collection