Are you in search of a bible of information that could help your better understand how to make retail and shopping better for: people on lower incomes; owner-managers of small stores; designers, and marketers who are working with small budgets? Well, “Using Semiotics in Retail” could be right up your street.
Founding editor-in-chief of FashNerd.com, Muchaneta is currently one of the leading influencers writing about the merger of fashion with technology and wearable technology. She has also given talks at Premiere Vision, Munich Fabric Start and Pure London, to name a few. Besides working as a fashion innovation consultant for various fashion companies like LVMH Atelier, Muchaneta has also contributed to Vogue Business, is a senior contributor at The Interline and an associate lecturer at London College of Fashion, UAL.