Naomi Campbell posing in Pangaia’s discretely stylish recycled- and organic cotton sweatshirts and sweatpants has caught the attention of the fashion world. The Pangaia x Air-Ink capsule collection has been created by transforming carbon emissions into Air-Ink®.
Reconfiguring the Apparel Industry to be More Circular
Pangaia is not just a direct-to-consumer brand. On their desire to expand and change the industry, Parkes told Vogue: “We have our open-ended B2B, where we’re trying to spread the innovations in a way that helps everyone—the people making them, us, and other brands trying to reach new innovations.”
Pangaia’s goal is to offer Air-Ink printing on a broader scale for other companies. “The consumer is starting to ask for it, and companies can use it as a brand differentiator or brand builder,” said Parkes told Vogue before admitting, “I mean, it’s hard, it’s expensive, it takes a long time. But hardcore biotech science and luxury are actually perfectly matched in terms of their timing and their craftsmanship, all of that”.
“We have our open-ended B2B, where we’re trying to spread the innovations in a way that helps everyone.”Amanda Parkes
Hoping to bring change on a broader scale for themselves and other fashion companies, Pangaia has been working with innovators like Sharma’s Graviky Labs; the company has produced jackets filled with a goose-down replacement made from flowers. Pangaia also recruited Jenke Ahmed Tailly as creative director. Tailly is a stylist known for his work with Beyoncé and other cultural arbiters to codesign the Air-Ink collection with the in-house team.
Taking Baby Steps To Prove New Science is the New Luxury
This Air-Ink launch is the first time that Pangaia has used pollution to create an end product. When it comes to the ins and outs, the first step in the Air-Ink manufacturing process is capturing PM 2.5, a particulate pollutant harmful to human health produced by industrial machines. Once collected, the PM 2.5 goes through a filtration process that removes toxins, and it’s transformed into a pigment that replaces carbon black, which can be variously used for ink, dye, or paint. Each kilogram of Air-Ink screen-print ink will mitigate 800 grams of CO2 footprint.
PANGAIA x AirInk collection brags Organic Cotton Men’s and Women’s Track Pants, Hoodies, T-shirts, Shorts and accessories created using recycled & organic materials, sustainably sourced trims, labels, threads and packaging. Including the first PANGAIA Bag. The capsule collection showcases the brand’s distinctive P logo, formed by seven circles, as a series of interlocking infinity symbols.
Pragmatic when it comes to the challenges of reconfiguring the apparel industry to be more circular, Pangaia is not only introducing big ideas; they are also about embracing the metaphor for the interdependence of humanity.