MFS Think Tank the KEYHOUSE Progressing To New Levels of Sustainability

We invite you to attend the February 2020 edition of the KEYHOUSE which has been built on the need for sustainability and a strong network of creative minds.

There is no denying that the future of the textile and fashion industry is complex and challenging. The demand for greater transparency and sustainability information, for innovative solutions, new mindsets and forms of production are all the more loud and urgent, and this where the think tank of MUNICH FABRIC START KEYHOUSE can come in. 

Image Credit: Munich Fabric Start

Launched on the 30th August 2016, the KEYHOUSE celebrates innovation and creativity by presenting pioneering development from brands who show unrivalled potential. Giving fashion traditionalists a taste of the future, the KEYHOUSE has been triumphantly introducing trendsetting smart technology that is driven with the need to future proof fashion businesses. Also dedicated to sustainability, the KEYHOUSE showcases sustainable developments, expert workshops and trend seminars.

Providing Answers, Inviting Discussions 

At KEYHOUSE, everything revolves around innovation – be it the luminous jacket from MUSGO TECH, 3D printing and 3D knitting from Cocccon, the solution for a digitally networked supply chain from Lectra, or the Nebudye dyeing process using the Officina +39 nebulization system. Numerous innovative suppliers will showcase their trend defining developments for the first time at KEYHOUSE, including CLO Virtual Fashion with 3D visualisation of garments, Circular Fashion with workshops and software tools for innovative recycling management, and Recover providing accurate colour in upcycled yarns.

The innovation space, which opens on Tuesday 4th February 2020 until Thursday 6th February 2019, will be introducing highlights like:

The Nurture Room by Pauline van Dongen

With “The Nurture Room “, Pauline van Dongen creates a space for meeting and inviting exchange among like-minded people who share the desire to redefine the fashion industry. The organised shared research sessions on topics such as workwear, outdoor clothing or casual wear etc. are led by fashion tech experts and show how technology can be sensibly embedded in clothing. Workshops will inspire participants to expand their know-how and connect companies along the entire value chain so that they can follow up with concrete action.

Image Credit: Munich Fabric Start

Re-FREAM Project by Carmina Ferri

With her project Re-FREAM, Carmina Ferri, founder and CEO of Care Applications, wants to bring together designers and researchers to develop innovative fashion concepts jointly. Designers are invited to submit their proposals for’ 3D Manufacturing ‘,’ Electronic & Textiles’ and’ From Linear to Sustainable Circular Systems ‘. The winning innovative art concepts will then be developed in the three corresponding research centres.


The SUSTAINABLE INNOVATIONS Forum combines poetry and problem-solving. It will showcase exciting developments and establish new perspectives on the world of textiles: from extraordinary innovations, new material resources and the combination of the traditional and modern to captivating and thought-provoking installations.

Image Credit: Munich Fabric Start

Exclusive Trend Seminar by Li Edelkoort

Arguably the most famous trend forecaster of our time holds an exclusive trend seminar. In an impressive presentation, GREEN WAVE – the Fashion Trends for Spring. Summer 21, as GREEN BOOK – the Recreationwear Trends for Spring. Summer 21, as well as STILLNESS – a Full-Colour Forecast for Autumn. Winter 21/22.

David Shah: “The 10 Design Pillars” 

The trend forecaster and publisher of Textile View will deliver the keynote “The 10 Design Pillars “. David Shah presents new perspectives on design influences from Slowbilisation to Hopepunk, from Biophilia to Datascapes.

The “Future of the Textile Value Chain” moderated by Jana Kern and Alex Vogt from KERN Consulting.

The panel discussion with expert participants on the subject of “Future of the Textile Value Chain”. The five international experts, including Prof. Dr Michael Braungart, Prof. Dr Hans H. Jung, David Shah and Jan Wilmking, will discuss the disruption and transformation through sustainability and networking in the textile value chain.

Image Credit: Munich Fabric Start

“Fashion Activism” moderated by

I will also be taking to the stage as I moderate a panel that includes FashNerd founder Muchaneta Kapfunde brings together the experts Pauline van Dongen, Stylianee Parascha, Marta Waydel and Theresa Austin. Titled “Fashion Activism” we will be having a conversation centred on Fashion Consciousness and how the industry can embrace Sustainable Solutions brought about by advancements in technology.

All dates, locations and the complete lecture programme can be found here.

Founding Editor in Chief at | | Website

Founding editor-in-chief & WearableTechStylist of, Muchaneta has worked in the fashion industry for over 14 years. She is currently one of the leading influencers speaking and writing about the merger of fashion with technology and wearable technology and a regular contributor to digital news sites like Wareable.