How To Embed Circular Economy Principles in Connected Products

Taking a closer look at the Connected Products Economy Report, we have selected key points that educate us on the Connected Products Economy- the one where the Internet of Things (IoT) connects the physical and digital worlds.

This week we are going to be sharing with you expert visions outlined in the Connected Products Economy Report. From Natasha Franck to Mats Linder Consultant, Ellen MacArthur Foundation, we take a closer look at their key message which focuses on how we can power circular business models, global transparency and new economic incentives to change patterns of production and consumption. 

Unlocking value and catalyzing innovation at the intersection of people, products, and systems, the report presents an ambitious plan for how the industry can embed circular economy principles in connected products. We first start with words by Natasha Franck, the CEO and Founder of Eon. She founded a startup that introduced the Circular ID, a digital identity of products that present a consistent format of data-fields so brands can exchange and access data across the lifecycle and have visibility and connectivity with products after point-of-sale.

The Circular ID by EON Image Credit: EON


Welcome to the Connected Products Economy, where the rise of the Internet of Things (IoT) will connect the physical and digital worlds, unlocking value and catalyzing innovation at the intersection of people, products and systems. A Connected Products Economy powers the scaled implementation of a circular economy, making it possible to maximize product and material value to the benefit of the customer, society, environment and economy.

In the past decade, the digital revolution has had a transformative impact on all aspects of our society. We have used technology to build intelligence and efficiencies into our linear model of take-make-waste. In the fashion industry alone, businesses produce, manage and track hundreds of billions of garments in their supply chains, offering customers minute-by-minute updates to track products from the moment they are purchased, until they arrive at their front doors. But once these products are sold and delivered, all intelligence comes to an end.

In the linear economy, products are lost. There is no system to identify these products beyond point-of-sale, making it is impossible to maximize product value and material recovery, which are essential for our transition to the circular economy. According to the Ellen MacArthur Foundation and the World Economic Forum, IoT is among the most powerful enabling technologies for the circular economy. For IoT to enable circular economy, circular economy principles must be embedded into connected products. This is the vision of a Connected Products Economy.

In a Connected Products Economy, all products are digitally identified and connected to the IoT beyond point-of-sale, making data available that is essential for managing and authenticating products across the circular lifecycle—through production, use, care, return, resale, repair and recycling. In a Connected Products Economy, it is possible to monetize product and material value across the circular lifecycle — customers buy experiences and services, and business success is defined not by the number of products sold, but the value of the service delivered.

In the next few years, there is projected to be a massive investment into IoT across the fashion industry – with 70% of retailers investing in IoT. The fashion industry demands reinvention. It is one of the world’s most wasteful industries, responsible for 10% of our global carbon emissions today, and that could increase to over 25% by 2050. The Connected Products Economy Report brings forth a vision for marrying the power of IoT with the circular economy to unlock the intelligence, incentives and transparency to make a sweeping global transformation toward a circular model.

-Words By Natasha Franck

If you would like to read the full report, you can download it. Tomorrow we will be sharing words from Caroline Brown Managing Director, Closed Loop Partners on rethinking the linear model and coming up with a more efficient, sustainable and circular model for the future. 

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Founding editor-in-chief of, Muchaneta is currently one of the leading influencers writing about the merger of fashion with technology and wearable technology. She has also given talks at Premiere Vision, Munich Fabric Start and Pure London, to name a few. Besides working as a fashion innovation consultant for various fashion companies like LVMH Atelier, Muchaneta has also contributed to Vogue Business, is a senior contributor at The Interline and an associate lecturer at London College of Fashion, UAL.