MFS DAY 1: “Innovation hurts,” said Erik Bang of H&M Foundation

The KEYHOUSE, an interactive progressive communication platform, invites global players to bring creative innovation to the forefront.

Day one of Munich Fabric Start‘s KEYHOUSE was a success. It was buzzy, electric and serving industry game changers looking to quench the thirst of even the most earliest of adopters. Walking around and enjoying what was on offer, attendees were not shy about coming up to us and letting us know how much they are enjoying discovering the technology housed in the KEYHOUSE. “I really loved the panel discussion, it was very informative,” said Michal Hidas, founder of the high-end fashion brand HÍDAS, winner of the Fashion Humanitarian Award and Forbes Israel 30Under30 list.

On KEYHOUSE stage at @munichfabricstart Li Edelkoort, @natashafranck, Tricia Carey from Lenzing, Erik Bang @hmfoundation, Muchaneta Kapfunde & Michael Stanley Jones UN Alliance for sustainable fashion.


Set against the backdrop of MUNICH FABRIC START, the KEYHOUSE Launched 30th August 2016. It is a progressive trade fair like no other that celebrates innovation, creativity and pioneering development from brands who show unrivalled potential.

Loated in hall 5, the KEYHOUSE has positioned itself as an interactive progressive communication platform that invites global players to bring their creative design solutions to the forefront. So far, they have attracted trendsetting smart textiles, future fabrics and technologies fully incorporated into textile products and high fashion. Charming attendees with its new technologies and forward-thinking brands, the KEYHOUSE, also dedicated to sustainability, focuses on sustainable developments, expert workshops and trend seminars.

Muchaneta Kapfunde interviewing Natasha Franck

There is no denying that the KEYHOUSE must be doing something right if they are managing to attract the likes of Natasha Franck of EON and Erik Bang from H&M Foundation. It is quickly becoming the must-attend event for those in the business of fashion who want to be able to access innovation under one roof. Serving a rather traditional textile crowd, the KEYHOUSE is slowly managing to offer them more than just ‘dumb’ fabric; they are bringing future music to the table which is great because it prepares them for the eventuality of new materials and technologies.

All About Hands On Experience

This season, one cannot help but be taken in with electric buzz that the KEYHOUSE exudes. Successfully luring MFS regulars to the space, people were able to take advantage of the opportunity to attend Pauline van Dongen x Holst Centre’s ‘Smart Textiles Pop-up Lab’ workshop. For 3 days van Dongen is offering curious attendees hands-on e-textiles experience. Further down you will find KMPG x Microsoft presenting the Hololens in a way never done before at the Keyhouse. Opposite them is Sustainable Innovations showcasing some of the most exciting materials that have to be seen to be believed and right next to Sustainable Innovations is the FashNerd lounge where we have been busy interviewing people like Li Edelkoort and Simon Angel.

Muchaneta Kapfunde giving her keynote on the KEYHOUSE stage

So what should you expect for the next two days? Well, we recommend the discussions because they provide the kind of information that will help you understand where the fashion industry is most likely headed. A perk worth mentioning is accessibility. By this I mean that the experts who take to the stage are approachable and ready to connect with everyone. A great show of this was when Erik Bang took the time to give a designer from the audience the opportunity to bend his ear. The smile of the attendee after the conversation ended was proof that an open dialogue between experts and attendees allows for conversations that not only educate but also allow people to challenge and question how the business of fashion can be improved with innovation. Roll on day 2.

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