I am sure that some of you have already heard about PUMA’s new state-of-the-art technology platform Fit Intelligence (Fi). Designed by the sports company to automate and finetune performance fit its footwear, we wonder whether PUMA’s first Fi footwear style could be the perfect training shoe for lovers of workouts and light running?
Continuing their 70-year history of sports and innovation, PUMA
Fit Intelligence has been intended to be deployed to a range of different sport and lifestyle products. Made with an industrial grade fibre support system, strategically placed for optimal hold and a forefoot lockdown band, this is a shoe that is capable of responding to athletes and their environment. On its ability to adapt to their consumers’ needs Charles Johnson, PUMA’s Global Director of Innovation said, “We have created a product that speaks to the future of sport which is life in motion. It’s fast and changing all the time.” Adding, “Fi is a platform that can be used for many different things. We want to learn what those things are from people who have experienced it.”
“We have created a product that speaks to the future of sport which is life in motion. It’s fast and changing all the time.”
Looking at its past innovations, PUMA in 1991 proudly came up with the first cable closure with the PUMA Disc, and in 2016 they were the first sports company to bring a wirelessly connected adaptive fit shoe called AutoDisc. The AutoDisc was the predecessor to Fit Intelligence, and since then, the company has been working tirelessly on improving functionality, user interface and durability.
Available to consumers in 2020, Bay McLaughlin, the global technology investment icon who has put Fi to the test said, “As a global investor in wearable technologies, I know how hard it is to get a product like Fi right, and after my first week with the shoes, it’s clear that PUMA is taking this platform very seriously and I’m impressed”.
As technology continues to become smaller, lighter and more commercial, PUMA, like other sports brands, has seized the opportunity to create the best smart fitting product in the market. Looking to adapt to their consumers’ needs fully, PUMA is offering anyone the chance to sign up to their Fi Beta Test program through PUMATRAC. Those who register for the program will get to help the Brand think of ways of making the product even smarter and more powerful.
PUMA will announce on PUMATrac and its website when and how to sign up.