Centre for Fashion Enterprise (CFE) has announced the future players for their next round of the Pioneer Programme. The six fashion tech innovators have been selected based on they have been interrogating the growing, sector-wide interest in personalisation, whether that be the personalisation of products or the customisation of retail and shopping experiences.
CFE is London’s pioneering fashion business incubator, supported by London College of Fashion, UAL. Supported by the European Regional Development Fund (ERDF), CFE is London’s pioneering fashion and FashTech business incubator, helping local areas stimulate their economic development by investing in projects which will support innovation and business. The programme-based offer supports businesses from across fashion, accessories, jewellery and fashion tech at different points in their journey. Tailored mentoring, studio or desk space and business guidance to help them not only grow but manage growth.
The chosen FashTech Pioneers will cover childrenswear, tailoring and retail software. From businesses that use digital platforms to offer personalised or adaptive garments such as bespoke shirting business Collarbone who quickly turn around bespoke shirts through easy measuring and collection facilities across the city to Bundlee, who after witnessing its massive success in Scandinavia, have brought the UK its first home-delivery baby clothing rental subscription model.
On being chosen Eve Kekeh, Founder of Bundlee said: “I am elated to take Bundlee to the next level with the knowledge and support of the CFE. After running a successful pilot, the FashTech Pioneers programme will provide us with the expertise and network that will propel our growth so that we can create the greatest sustainable impact.”
The other businesses joining the CFE programme include digital applications to ease and personalise the online retail experience, from Proximistyle, which provides an easy, personalised search tool, with one-click reserve functions and a cross-brand shopping list that works both online and offline. Harper Concierge helps fashion brands better connect with their customers by delivering the in-store experience to customers at home. Own-Kind is a digital suitcase planner for women who love fashion and travel and need to plan their wardrobes – think Clueless in 2018. While Virt-U-Code is working business2business to provide a virtual 3D garment fitting experience for retailers.
The FashTech Pioneer programme will nurture the chosen six by identifying and providing solutions for some of the issues that can hinder their growth in the early stages of their business. CFE will support the companies for six months and provide them with regular one-on-one mentoring sessions and expert workshops covering business strategy, production, finance and legal.
Founding editor-in-chief of FashNerd.com, Muchaneta is currently one of the leading influencers writing about the merger of fashion with technology and wearable technology. She has also given talks at Premiere Vision, Munich Fabric Start and Pure London, to name a few. Besides working as a fashion innovation consultant for various fashion companies like LVMH Atelier, Muchaneta has also contributed to Vogue Business, is a senior contributor at The Interline and an associate lecturer at London College of Fashion, UAL.