Tory Burch Launches Its Classic Gigi as the Brand’s First Touchscreen Smartwatch

The ToryTrack Gigi Touchscreen Smartwatch, a convergence of Tory Burch design and wearable technology.

American lifestyle brand Tory Burch has launched a touchscreen smartwatch, that embodies personal style and sensibility. Called the ToryTrack Gigi Touchscreen Smartwatch, the fashionable gadget is the latest addition to Tory Burch’s expanding smartwatch collection.

Tory Burch Smartwatch Is All About State-of-the-art Technology

Balancing fashion and function, and equipped with the latest Wear OS software, the ToryTrack Gigi Touchscreen key features include heart-rate tracking, swim-proof functionality google assistant, customizable dials, payment methods and untethered GPS. Inspired by the Gigi—an iconic, classic design that is one of Tory Burch’s bestselling styles, aesthetically the timepiece combines the elegance of an analogue watch with the capabilities of the latest wearable technology.

“Our new smartwatch is a modern take on one of our classic styles, the Gigi.”

Tory Burch said, “Our new smartwatch is a modern take on one of our classic styles, the Gigi. It is an incredible device with state-of-the-art technology that keeps you connected, and I love that you can customise the look with different dial designs and colours as well as interchangeable straps.”

ToryTrack Gigi is Tory Burch’s first touchscreen smartwatch and it’s out now [Image Credit: TechRadar]

Available in three distinct finishes including polished gold-tone, silver-tone and black stainless steel; the smartwatch, powered with Wear OS by Google and Qualcomm® Snapdragon Wear™ 2100 SoC, is compatible with both iPhone® and Android™ phones.

Bragging interchangeable rubber, grosgrain and leather strap options, the watch is available now at select Tory Burch boutiques, on and at select department stores. Price starts at $395.00.

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Founding editor-in-chief & WearableTechStylist of, Muchaneta has worked in the fashion industry for over 14 years. She is currently one of the leading influencers speaking and writing about the merger of fashion with technology and wearable technology and a regular contributor to digital news sites like Wareable.