I came across The Girl and The Machine at Dutch Design Week 2016. The small startup with drive, founded by Rosanne van der Meer and Annelie Ansingh, has come up with a way that allows The Girl and the Machine to be a fashion business that is capable of offering 3D printed knitwear on demand.
The Future of Fashion Is About On-Demand
When it comes to providing a service the Dutch businesswomen, who met at a fashion academy 12 years ago, have found an environmentally sustainable solution in transforming the way clothes are bought and made. “Since we met at Fashion Academy we are inspired by the idea that the best possible clothing should function and feel like animal skin: distinguished, flexible, climate adaptive, sustainable and with a perfect fit. With our Digital Tailoring System we can offer everybody a unique Knitcode,” said the founders.
“The future of fashion is about more quality and less waste because you will decide what is made. We believe this is the future of fashion.”
What makes their concept stand out is the fact that the founders have managed to find a way to write a code that creates unique clothes for every individual. It is a USP that makes their designs easy to change and make to measure on demand. “The future of fashion is about more quality and less waste because you will decide what is made. We believe this is the future of fashion”, explained the entrepreneurs.
When it comes to The Girl and the Machine’s collection, it is modular. Designed to feel like second skin, the designers have managed to create knit patterns that they call knitcode. The knitcode is part of their collection’s foundation. Using 3D knit machines, the designers print the clothing in one piece, using accurate measurements combined with Big Data and the customer’s age, weight, collar size and chest size. In the future, The Girl and the Machine are looking to incorporate 3D body scanners into their digital tailoring system.
Today, their Kickstarter campaign went live. They hope to raise around £26k. So far they have 5 backers who believe in what they are trying to achieve. If you would like to back The Girl and the Machine, early-bird prices begin from £142.00 and for that, you will get a single jersey seamless body, topped with a collar add-on. Made of 100% Extra Fine Merino Wool, you will be able to choose from various colours and select whether you prefer v, crew, scoop or turtleneck. Back the campaign.
Founding editor-in-chief of FashNerd.com, Muchaneta is currently one of the leading influencers writing about the merger of fashion with technology and wearable technology. She has also given talks at Premiere Vision, Munich Fabric Start and Pure London, to name a few. Besides working as a fashion innovation consultant for various fashion companies like LVMH Atelier, Muchaneta has also contributed to Vogue Business, is a senior contributor at The Interline and an associate lecturer at London College of Fashion, UAL.