If you are an avid believer of sustainable and circular fashion then make sure you pencil in 5th October 2018 into your diary. This is when the new Fashion for Good Experience opens in Amsterdam.
With the aim to change the minds of visitors by introducing sustainable products and showcasing future fashion innovations, the Experience has been designed to ‘make fashion right’. The interactive technology-driven museum will also help those visiting know the story behind their clothes, so they can take the kind of action that will make an impact on both the industry on an international level.
Fashion for Good, Personalising Your Journey To Sustainable Living
One of the key exhibits in the museum is an Innovation Lounge where guests can discover over 50 amazing innovators who are about to disrupt the fashion industry. This space answers questions like: How is biodegradable glitter made? Can a dress be made from mushroom roots? How can blockchain technology make the garment production process more transparent? During the visit, actions and badges can be collected via an RFID-enabled bracelet, so that visitors are motivated to commit to personal change and positive action in the way they relate to fashion. This will be turned into a personalised digital Good Fashion Action Plan that visitors can take home.
“One of the key exhibits in the museum is an Innovation Lounge where guests can discover over 50 amazing innovators who are about to disrupt the fashion industry.”
Additionally, the museum will also feature a concept store called The Good Shopwhere, every three months, a curated capsule collection will be revealed. A mix of international brands and up-and-coming labels will be included, to show visitors what innovations are out there and demonstrate that sustainable fashion can be beautiful at different price points. The first collection is called “Splash: Rethinking the Role of Water in Fashion” and features innovative pieces from adidas x Parley, Kings of Indigo, ECOALF, Insane in the Rain, Karün and Miss Bay. As a whole, the museum will contain interactive activations that let visitors get creative. In the Design Studio, visitors can design their own Cradle to Cradle Certified™ GOLD T-shirt and print it on demand.
Featuring live projections and digital, this maker immersive area central themes of the Experience. Visitors can also strike a pose in the Good GIF booth and send it to a visually-striking Impact Cascade installation to demonstrate their commitment. How it was made Like the fashion industry, Fashion for Good is on its own sustainability journey and has made every decision fitting out the space with sustainability in mind. Everything on display has been thoroughly assessed against Fashion for Good’s sustainability criteria, to use materials that are cleaner and safer than conventional alternatives and designed for more than one use.
The Fashion for Good supported by founding partner C&A corporate partners adidas, C&A and PVH Corp. was developed in collaboration with Local Projects, a New York-based experience design studio known for its creative use of technology to create immersive spaces like the National September 11 Memorial & Museum and Cooper Hewitt Smithsonian Design Museum.
The Fashion for Good Experience, at Rokin 102, will open on the 5th of October. The Experience will be open seven days a week.