Citroën SEETROËN Smart Glasses Could Be The Solution To Chronic Travel Sickness

Recently introduced, SEETROËN glasses that use Boarding RingTM technology to fight motion sickness.

With one in three people experiencing motion sickness symptoms at least once in their life, I would never have guessed that international automobile brand Citroën would come up with the solution to chronic travel sickness with their SEETROËN glasses.

The principle of the SEETROËN glasses is simple. They contain a coloured liquid that recreates the horizon line to resolve conflict between the senses.  Aimed resolutely at providing comfort for all, the glasses not only do away with motion sickness, they also provide a solution for kinetosis, which affects over 30 million Europeans in a chronic manner.

The Technology Explained

SEETROËN glasses use Boarding RingTM technology developed by the start-up of the same name based in the Var in the south of France. The patented and tested paramedical solution has an efficacy rating of 95%.

Equipped with moving liquid in the rings around the eyes, both along the frontal axis (right/left) and sagittal axis (front/back), the glasses recreate the horizon line to resolve the conflict between the senses that causes the affliction.

For the design of the glasses, Citroën called on 5.5, a collective design studio based in Paris, which has successfully incorporated the Brand’s fresh, simple and ergonomic style. The result is a pair of glasses with a high-tech look in white soft-touch plastic.

So How Do They Work Exactly?

Designed to be used by adults and children aged over ten, you put on the glasses as soon as you experience the initial symptoms. After 10 to 12 minutes, the glasses enable the mind to resynchronise with the movement perceived by the inner ear while the eyes were focused on an immobile object such as a smartphone or a book. You can then take the glasses off and enjoy the rest of your journey.

The great thing is that the glasses are glassless, so they can be shared by all the family and travelling companions. They can also be worn over other glasses. The glasses are available now at the price of €99 on the Brand’s lifestyle webstore.

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Founding editor-in-chief of FashNerd.com, Muchaneta is currently one of the leading influencers writing about the merger of fashion with technology and wearable technology. She has also given talks at Premiere Vision, Munich Fabric Start and Pure London, to name a few. Besides working as a fashion innovation consultant for various fashion companies like LVMH Atelier, Muchaneta has also contributed to Vogue Business, is a senior contributor at The Interline and an associate lecturer at London College of Fashion, UAL.