Alibaba FashionAI, A Retail Technology Breathing New Life Into Traditional Offline Retailing

Alibaba Group's artificial intelligence system is ready to recommend your next outfit at a concept store in Hong Kong showcasing a new model for the digitisation of fashion retail.

In February 2018 Alibaba Cloud launched Cloud and AI Solutions in Europe to meet changing needs in digital transformation. The company rolled out an array of products at the Mobile World Congress to meet the surging demand for powerful and reliable cloud computing services as well as advanced AI solutions among European enterprises to support them to capture opportunities in this digital transformation era.

Alibaba x GUESS concept store | Photo credit: Alibaba

Today, the Alibaba Group has announced the launch of their new retail experience powered by Alibaba FashionAI. Strategically partnering up with GUESS on the FashionAI project, Alibaba has come up with a way for customers to experience personalised mix-and-match recommendations from Alibaba’s FashionAI. Scheduled to be open to the public on the 5th- 7th July 2018, the concept store will house garments and accessories by GUESS.

Concept Store Offers New Retail Experience Powered by Alibaba FashionAI

With an ability to “learn” the latest fashion trends and tips from analysis of data generated by Alibaba’s ecosystem, the proprietary model behind the technology is based on consumer insights from the ecosystem, images of more than 500,000 outfits put together by stylists on Taobao, as well as fashion expertise from Tmall partner brands. Cross-brand recommendations are also provided by consumers looking for the most fashion forward creative advice.

retail tech
Photo credit: Alibaba

On their latest venture, Zhuoran Zhuang, Vice President, Alibaba Group said, “FashionAI embodies our thinking of what the future of fashion retail could look like and an exploration of using technologies to better understand and cater to consumers’ fashion needs.” Adding, “With the latest AI technologies, like machine learning and computing vision, FashionAI can now recommend items that match your personal style. That gives imagination to consumers and injects new ideas into fashion brands and retailers to rethink their business and sales models. Leveraging AI in fashion, therefore, offers many untapped opportunities for fashion retailers.”

“FashionAI embodies our thinking of what the future of fashion retail could look like and an exploration of using technologies to better understand and cater to consumers’ fashion needs”

Alibaba Group’s mission is to make it easy to do business anywhere. The company aims to build the future infrastructure of commerce and the deployment of FashionAI in a concept store is their latest showcase of how New Retail technologies can breathe new life into traditional offline retailing. New Retail is Alibaba’s concept to seamlessly integrate online shopping and offline commerce to provide consumers with the ultimate of ease, convenience and choice.

Photo credit: Alibaba

The concept store, located in the Logo Square of The Hong Kong Polytechnic University campus, brags key features like an AI-based mix-and-match suggestion, a smart lock to capture consumers’ preferences, and a new fitting experience which allows consumers to select any items on the smart mirror that they want to try out.

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Founding editor-in-chief & WearableTechStylist of, Muchaneta has worked in the fashion industry for over 14 years. She is currently one of the leading influencers speaking and writing about the merger of fashion with technology and wearable technology and a regular contributor to digital news sites like Wareable.