NIKE Acquires Invertex And Strengthens Its Digital Technology Platforms

Nike's latest move shows how its pulling power is keeping them ahead in the sneaker war and the sneaker dominance crown firmly on their head.

If you haven’t noticed, Nike is finding various innovative ways of edging out their rival competition. Most recently, the company announced that it had acquired Invertex Ltd., a leading computer vision firm based in Tel Aviv, Israel. Nike’s objective, in taking this step, is to strengthen its digital technology platforms by focussing on building groundbreaking innovations that will help Nike serve millions of members around the globe.

AP/Mary Altaffer

“The acquisition of Invertex will deepen our bench of digital talent and further our capabilities in computer vision and artificial intelligence as we create the most compelling Nike consumer experience at every touch point,” says Nike Chief Digital Officer, Adam Sussman.

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David Bleicher, CEO of Invertex, adds: “Nike’s connection to and understanding of their consumer is unsurpassed and we look forward to joining their team to help drive the Consumer Direct Offense.”

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Founding editor-in-chief & WearableTechStylist of, Muchaneta has worked in the fashion industry for over 14 years. She is currently one of the leading influencers speaking and writing about the merger of fashion with technology and wearable technology and a regular contributor to digital news sites like Wareable.