Dedicated to connecting digital fabric printing technology and solutions to fashion designers and entrepreneurs, global technology company Epson has introduced a new microsite designed to bring “Epson Brings Technology & Fashion Together“. The new site provides clothing designers with an informative digital fabric printing destination. The company, known for its Epson inkjet printers, is offering solution-based guidance for a range of digital fabric printing applications including, dye-sublimation, direct-to-garment, and direct-to-fabric printing on a variety of fabrics.
Digital Fabric Printing, The Future of Fashion?
The “Epson Brings Technology & Fashion Together” microsite, announced today at their annual Digital Couture Project fashion and technology showcase, connects fashion designers directly to digital fabric printers. Imagine your ideas going from drawing to final fabric in just days. Epson Digital Fabric Printing provides an efficient and affordable way to produce fabrics for final production, helping in advance of integrating digital fabric printing technology in today’s design workflows. “Digital printing technology has changed every industry it’s touched, and now it’s revolutionizing the fashion industry by offering fashion designers amazing new ways to produce their designs on a range of fabrics,” said Mark Radogna, Strategic Marketing, Epson America, Inc.
“Digital printing technology has changed every industry it’s touched, and now it’s revolutionizing the fashion industry.”
The great thing about Epson digital fabric printing technology is that it is capable of providing many benefits over traditional methods of printing fabrics for fashion design. These include brilliant image quality, reliable performance, design without limits, you can print on virtually any fabric type, and it is an affordable and scalable solution. We shouldn’t also forget that it is better for the environment because their digital fabric printer provides significant reductions in both water and electricity consumption when compared to traditional methods of fabric printing. For many fabric printers, digital fabric printing can reduce water use by up to 90 percent and electrical usage by up to 30 percent.
With Epson considered to be at the forefront of the digital fabric revolution, Radogna shared that, “The digital fabric printing market is evolving quickly, and as the leader in this innovative new product segment, Epson is taking the lead to help educate fashion designers about the benefits of this emerging technology.” Providing fashion designers with the tools they need to experiment and explore, Epson is confident that creatives can get to work on creating trends, rather than chasing them.
Founding editor-in-chief of FashNerd.com, Muchaneta is currently one of the leading influencers writing about the merger of fashion with technology and wearable technology. She has also given talks at Premiere Vision, Munich Fabric Start and Pure London, to name a few. Besides working as a fashion innovation consultant for various fashion companies like LVMH Atelier, Muchaneta has also contributed to Vogue Business, is a senior contributor at The Interline and an associate lecturer at London College of Fashion, UAL.