Activate your SUPA Powers With The SUPABRA

Sabine Seymour's SUPA, a personal AI that grows with you.

SUPA is biometrics, extreme sports, fashion and artificial intelligence. Headed by founder , and author of three books on the topic of fashion and technology Sabine Seymour, SUPA has come up with something that we want, and that is a powered sports bra with an integrated sensor made from fabric.


Taking technology in fashion industry a step in the right direction, the stylish SUPA Powered Sports Bra and SUPA Powered Strap have been designed with invisible SUPA sensors and a connector for the SUPA Reactor. The SUPA Reactor aggregates all the sensor data together and beams it to the SUPA App and of course the great SUPA cloud in the internet sky. Sporting a classic racerback style, the SUPA Powered Sports Bra has been finished with soft black elastic and has a super fitted cut for support. The backside mirrors the print the front. 95% Polyester 5% Lycra.

The SUPA Smart Bra

Seymour, a serial entrepreneur, managed to seamlessly integrate a heart rate sensor that the wearer can attach the SUPA Reactor to the SUPA Powered Sports Bra and connect to the SUPA.AI App. Available on iOS from the App Store, the SUPA.AI app is not an app for app sake, it is a fashion brand and a community, were every member of their SUPA Squad gets first dibs on SUPA Powered gear.

Smart Bra
Founder Sabine Seymour

When it comes to looking after your SUPA Powered Sports Bra, it is good to know that when you machine wash it you should do so on a cold wash and then hang dry. Do not iron, do not bleach and make sure that you remove the SUPA Reactor before washing, which you will need to rinse after 2-3 uses. Remember that you cannot machine wash the SUPA Reactor, machine washing will damage it.

Fashion Tech

Available online only, it is time to SUPA tech your wardrobe. use discount code SUPABRA to receive $25 off the SUPA Powered Sports Bra + SUPA Reactor. Code valid until 4th September 2017. SHOP SUPA.

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