Rochambeau BRIGHT BMBR Smart Jacket, One For The Cool Kids?

Cool, calm and so 90s, Gigi Hadid makes the Rochambeau smart jacket a must have for the cool kids of Generation Z.

Last year there was a whirlwind of coverage on Avery Dennison and EVRYTHNG  collaboration with rising fashion brand Rochambeau. As part of the #BornDigital campaign powered by Avery Dennison’s Janela™ platform and EVRYTHNG’s intelligent IoT cloud, the smart jacket offers consumers exclusive access to the dining, art, clubbing, retail and fashion experiences.


The left sleeve of the smart jacket features a hidden zipper pocket containing a limited-edition label with a custom NFC chip and personalized QR code. Consumers can use their smartphones to connect with these smart tags and access the curated experiences and gifts that come with their ‘BRIGHT BMBR.’

Rochambeau jacket

Triggered by a smartphone, each garment,  offers a VIP pass to a highly sought-after, exclusive  event, hand-picked by Rochambeau’s founders, such as  a tasting menu for two at Toro restaurant, a personal tour of the New Release gallery, or velvet rope entry to the most exclusive nightclubs like Never Never, regardless of how long the line is.


Rochambeau jacket

Gigi Hadid was spotted stepping out in the Rochambeau smart jacket. Cool, calm and so 90s, the model/It girl forward-thinking style embraced technology in a way that we have all been waiting for. Setting a trend in a smart jacket,  she boldly styled it with patent leather Dr. Martens, skinny sweatpants, and a hoodie of all things. The athleisure-inspired getup is not only an everyday look, it is an everyday look with technology.

Rochambeau jacket

If you would like to invest in a smart jacket that embodies the best of New York’s culture and creativity with a splash of tech then look no further than the Rochambeau jacket. Priced at $630.00, it is easily a must have for the cool kids of Generation Z. SHOP the Rochambeau. Shop the look: Dior So Real Sunglasses ($620); Alala Storm Sweats ($145); Dr. Martens Boots in Cherry Red Spectra Patent ($140); H&M Hoodie Shirt (£19.99).

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Founding editor-in-chief & WearableTechStylist of, Muchaneta has worked in the fashion industry for over 14 years. She is currently one of the leading influencers speaking and writing about the merger of fashion with technology and wearable technology and a regular contributor to digital news sites like Wareable.