The fashion tech industry is moving at such a fast pace, that if you blink you will most likely miss the latest innovation to come out of a one to watch startup. That is why we have decided to highlight a few companies to have on your radar this year. We predict that if they are not already, they are set to make an impact on the fashion industry in 2017.
Three years in the making, Thesis shoes are the most significant advancement in the $40B industry in nearly a century. Built on a proprietary internal architecture called the Thesis LIFT(TM) (Load Balancing Interlocking Footwear Technology), the smart shoe has been designed using structural engineering and advanced material technology. An independent study conducted in by an expert in biomechanics at the University of Staffordshire, proved how the LIFT decreased weight and pressure on the balls of the feet, and improves balance while reducing fatigue.
PYRATES, headed by Regina Polanco, Omar Benomar, Zuzana Kralova and Marie Lietaro, is committed to creating textiles of the future. The innovative brand has developed a smart fabric that brags qualities like premium quality, softness, and durability. Their product, which benefits the skin and body, has been certified by scientists of various institutes in Europe and has active components that heal, soothe and care for the body.
EVRYTHNG AND AVERY DENNISON
2016 was the year that, EVRYTHNG, IoT Smart Products Platform pioneer, switched on their ‘born digital’ campaign. Working together with Avery Dennison, the global leader in apparel and footwear branding, the two companies making headway on their plan to enable a minimum of 10 billion smart clothes (apparel) and footwear products in a few years.
Adidas has been dabbling in fashion tech for a while now. Recently they unveiled Futurecraft 4D. It is a high-performance footwear known as Digital Light Synthesis. Using digital light projection, oxygen-permeable optics and programmable liquid resins it eliminates the need for traditional prototyping or moulding, whilst also generating high-performance, durable polymeric products. We look forward to 5,000 pairs of Futurecraft 4D becoming available in the third quarter of 2017.
The world of Unmade is where old-fashioned knitting meets cutting-edge technology. Founded by Royal College of Art graduates, Ben Alun-Jones, Hal Watts and Kirsty Emery, Unmade, previously called Knyttan, uses coding to power knitting machines as though they are 3D printers. They are proving to be far cry from being just another big knit craze, by ensuring that nothing they produce will be unwanted.
There it is. So do you Agree or disagree? Did we leave anyone out? We want to hear your thoughts and suggestions. I look forward to it.